All Butters & spreads articles – Page 11
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NewsFlora gets avocado and coconut spreads as 'Sprexit' looms
Avocado and Lime, Coconut and Almond, and Walnut joined the original Flora Freedom variant in Tesco this week
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NewsUnilever unveils two new Flora ProActiv Expert spreads
The launches come at the same time as Unilever bosses are seriously considering ‘Sprexit’
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NewsZoflora launches odour remover for pet owners
‘Malodour technology’ has been tested against smells including excrement and ‘wet dog’
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NewsUnilever taps plant power with dairy-free Flora Freedom
Flora Freedom is the first-ever dairy-free spread under the Flora brand
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NewsFlora ProActiv plays up science in brand revamp
Unilever has revamped its Flora ProActiv brand with new packaging underlining the science behind its cholesterol-lowering …
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NewsM&S and Interflora trademark battle continues
The 2013 High Court injunction effectively preventing Marks & Spencer from bidding on the Interflora trademark in the Google advertising programme AdWords remains in place, at least temporarily, the Court of Appeal has said.
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NewsM&S vs Interflora case to return to the High Court for retrial
Marks & Spencer has won the latest skirmish in its six-year legal battle with Interflora…
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Analysis & FeaturesGold from Flora: acid test
Some spread suppliers are blending butter with their products in a bid to woo consumers…
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NewsUnilever goes for Gold with new Flora butter blend
Unilever is looking to dial up the premium credentials of Flora and entice block butter buyers to the spreads category…
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NewsFlora targets home bakers with its first block
Flora has unveiled its first-ever block format as part of a Unilever drive to better tap the £1.8bn home-baking market…
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NewsASA slaps down Flora Proactiv ads over health claims breaches
Two TV ads for Flora Proactiv have been banned by the Advertising Standards Agency for breaching EU health claims rules.
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NewsUnilever returns to original Flora after revamp flops
Unilever has bowed to consumer pressure and is bringing back the old Flora Original flavour…
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Comment & Opinion
Will 'New Flora' be remembered in the same way as New Coke?
Consumer goods manufacturers know they alter a recipe at their peril…
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NewsKerry Flora lookalike removed from Tesco
Kerry Foods’ copycat rival to Flora, Smart Health, has lost its only listing less than one year after launch, The Grocer can reveal.
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NewsRevamped Flora is blasted for tasting 'like cheap marge'
First it was Twinings Earl Grey tea, then HP Sauce - and now Flora is at the centre of a potentially costly consumer backlash over reformulation.
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News
Unilever unveils cool new blend as Flora focuses on sandwiches
Unilever is reformulating and revamping its Flora portfolio ahead of a new focus on sandwiches.
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NewsFlora pro.activ Buttery gets smaller tubs
Unilever is expanding its line-up of spreads with a new 250g pack of its cholesterol-lowering Flora pro.activ Buttery.
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NewsTesco undercuts Flora with Kerry lookalike
Kerry Foods is going head-to-head with Unilever with a new functional spreads brand that echoes the look and feel of Flora. Exclusive to Tesco, Smart Health is available in two variants - standard and light - and comes in 500g tubs, with...
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NewsFlora to shift focus from health to family appeal
Unilever is gearing up for a major revamp of its Flora spreads portfolio in the new year. The company plans to move away from the health focus that has characterised much marketing and communication for Flora in recent times and return...
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News
Ad of the Week: All Rhodes lead to London for Flora's flawed fauna
There's a danger for any company touting its socially responsible cuddliness that more or less anything it does will come off as a cynical PR stunt rather than altruistic act of ethical enterprise. After all, companies exist to make cash -...