All Butters & spreads articles – Page 11
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News
Flora and Anchor spread offers across multiples
Featured space promotions for the butters and spreads sub-category last weekend were totally dominated by two main brands. Flora accounted for a whopping 67% of offers with its Flora pro-activ spread range available in Tesco, using the...
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Flora products active on promotional front
Healthy ingredients and added value products continued to be a consistent theme on the featured space promotional shelves for the week ending 2 October. Flora's Pro-activ yoghurt drinks and spreads have shown consistent activity and...
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Unilever rapped for Flora ads
The Advertising Standards Authority has ruled that claims made in Unilever's advertisements for its Flora pro-activ margarine are misleading.The ASA received a complaint for a press ad for the product that said: “A spread that not only...
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Lulu shouts about Flora
Scottish crooner Lulu will sing the praises of Flora Pro-activ in a £3.5m TV and marketing campaign for the dairy brand.The reality TV-style ads break nationwide on July 1 and feature Lulu following a healthy diet challenge, which includes...
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Flora takes heart from Omega oils
Unilever UK Foods is spreading the word that its Flora brand contains healthy fats that are good for the heart through a packaging makeover and a new family fun run initiative.New vibrant coloured packaging is being introduced across the whole...
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Flora pro.activ gets into milk drink and yogurt
Unilever Bestfoods is extending its Flora pro.activ range with a new milk drink plus a yogurt. UB said that Flora pro.activ yogurt and milk drink – like its pro.activ spread – contain plant sterols which, when used with a healthy diet and...
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Flora gets Pro-activ in Benecol territory
Cholesterol-busting spreads brand Flora Pro-activ has laid down the gauntlet to rival Benecol by throwing yogurts and milk into its mix.Rolling out to chillers from mid-March, the yogurts will come in an assorted multipack of four and an all...
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Rebranded as Flora Diet
Unilever Bestfoods is spreading its Flora umbrella over very low fat spread Delight Diet which is to be re-branded as Flora Diet. The first stage of re-branding begins next week when Delight Diet packs will sport a label and money-off coupon...