All Butters & spreads articles – Page 12
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News
Lurpak push widens lead over Flora to £32m
Lurpak is targeting £250m in sales by 2010 as it widened its lead over Flora in the butter and spreads aisle from £6m to £32m.The Arla butter brand, which last year knocked Flora off the top spot for the first time in 20 years, plans to...
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Unilever puts cooking to the fore with Flora
Flora is hoping to revive the fortunes of its margarine spreads with a £9m campaign to target kids and parents through a school educational drive.Cooking with Schools will see Flora reduce the focus on functionality and return to its...
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Flora drives Pro-activ sales with £15m push
Flora is putting £15m behind its Pro-activ brand in an attempt to reverse a 12% sales slump and overtake rival Benecol in the mini cholesterol-lowering drinks market. On 1 February, it is launching its biggest health-focused campaign to...
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Flora to end marathon link
The race is on to find a new sponsor for the London Marathon after Flora said it was to end its 14-year association with the event.Brand owner Unilever will remain sponsor for two years, then w ill re-focus on communicating the...
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ASA upholds claim Flora ad misleading
Unilever has been rapped by the Advertising Standards Authority over a misleading health-related claim in an ad for Flora Pro-Activ. The ASA said the claim that 'three out of four doctors would recommend Flora Pro-Activ mini drink'...
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Flora loses crown to Lurpak butter
Lurpak has knocked Flora off the top spot in the butter and spreads category after an almost 20-year reign, signalling a switch in consumer demand for natural rather than manufactured fats. The Arla-owned brand clocked up sales of...
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Flora and Anchor spread offers across multiples
Featured space promotions for the butters and spreads sub-category last weekend were totally dominated by two main brands. Flora accounted for a whopping 67% of offers with its Flora pro-activ spread range available in Tesco, using the...
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Flora products active on promotional front
Healthy ingredients and added value products continued to be a consistent theme on the featured space promotional shelves for the week ending 2 October. Flora's Pro-activ yoghurt drinks and spreads have shown consistent activity and...
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Unilever rapped for Flora ads
The Advertising Standards Authority has ruled that claims made in Unilever's advertisements for its Flora pro-activ margarine are misleading.The ASA received a complaint for a press ad for the product that said: “A spread that not only...
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Lulu shouts about Flora
Scottish crooner Lulu will sing the praises of Flora Pro-activ in a £3.5m TV and marketing campaign for the dairy brand.The reality TV-style ads break nationwide on July 1 and feature Lulu following a healthy diet challenge, which includes...
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Flora takes heart from Omega oils
Unilever UK Foods is spreading the word that its Flora brand contains healthy fats that are good for the heart through a packaging makeover and a new family fun run initiative.New vibrant coloured packaging is being introduced across the whole...
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Flora pro.activ gets into milk drink and yogurt
Unilever Bestfoods is extending its Flora pro.activ range with a new milk drink plus a yogurt. UB said that Flora pro.activ yogurt and milk drink – like its pro.activ spread – contain plant sterols which, when used with a healthy diet and...
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Flora gets Pro-activ in Benecol territory
Cholesterol-busting spreads brand Flora Pro-activ has laid down the gauntlet to rival Benecol by throwing yogurts and milk into its mix.Rolling out to chillers from mid-March, the yogurts will come in an assorted multipack of four and an all...
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Rebranded as Flora Diet
Unilever Bestfoods is spreading its Flora umbrella over very low fat spread Delight Diet which is to be re-branded as Flora Diet. The first stage of re-branding begins next week when Delight Diet packs will sport a label and money-off coupon...