Ready Brek is being expanded with a new kids’ porridge range featuring squeezy sachets of sauce.

Ready Brek Squeezers, rolling out to Asda this week ahead of a wider launch later this month, come in boxes (rsp: £2.19) containing six sachets and six squeezy packs with a nozzle-like opening so children can decorate their breakfast. The product comes in chocolate and strawberry.

“The launch of Squeezers is about encouraging kids to have fun while enjoying a wholesome breakfast,” said Ready Brek senior brand manager Ciara O’Connor. It will be supported within the core Ready Brek marketing programme, she added.

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