Nescafé has expanded its ‘barista-style’ Azera instant coffee brand with two new flavours.

The company is looking to up its presence in the £25m barista-style coffee category [SymphonyIRI 52 w/e 1 December 2012] with cappuccino and latte versions. Azera was launched last year and is targeted at young professionals that Nescafé said had been less likely to buy instant coffee.

The launch is being backed with a £3m push.

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