Heinz is hoping Britain’s teenagers will want to get their laughing gear round new soft drink brand Lol, which is being rolled out to the convenience market this month.

The range, a mix of 75% fruit juice and 25% carbonated water, comes in three flavours - O Ranj (apple and orange), Razz Bri (apple and raspberry) and B Current (apple and blackcurrant) - in 250ml cans (rsp: 99p).

The launch will be supported by sampling to more 300,000 teenagers this summer, in addition to social and print media advertising.

“The taste and packaging really appeal to teens,” said Lol marketing lead Ali Wilkes. “Parents are also reassured that Lol offers them one of their five a day.”

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