Lucozade Energy’s new Pink Lemonade has generated twice the repeat sales of its cola launch.

Owner GSK said the repeat rate of sale for Pink Lemonade was 19% versus 10% for last year’s launch of Energy Cola [Kantar Worldpanel]. Sales of Pink lemonade were £1.6m in its first six weeks against £1.4m for its cola [Nielsen].

“Pink Lemonade follows the success of cola, where 53% of sales were incremental to the energy category,” said GSK.

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