Coldpress smoothies

Source: Coldpress

The brand has launched a 750ml bottle into 800 Lidl stores

Coldpress is making a major move into the discounters.

The upmarket juice brand has launched a 750ml bottle of its Mango Passion Fruit, Strawberry Banana and Pineapple Banana Coconut smoothies into 800 Lidl stores nationwide, with a 250ml bottle to follow later this year.

Coldpress founder Andrew Gibb said the move was “a major springboard” for the brand’s new-recipe smoothies, which launched in early 2020.

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