All Marketing articles
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NewsWKD revives ‘Got a WKD Side’ slogan for £10m push
The campaign represented a return to ’the brand’s cultural roots’, owner SHS Drinks said.
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NewsPoppi ditches prebiotic claim for UK soda launch
Poppi’s sodas contain 3g of fibre per can, well below the 12g specified in the specific authorised claim on the GB Nutrition and Health Claims Register
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ProfilesMy food & drink job: Keenia Dyer-Williams, marketing & growth lead, Omega Pressery
‘A good fmcg recruiter can be a game-changer for finding roles that match your skills and interests’
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Comment & OpinionNeed anything from Tesco? Why every little (still) helps
Tesco’s new brand platform already rolls off the tongue more easily – and is far more likely to gain traction on social media – than its predecessors
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NewsBirds Eye launches ‘crunchier’ reformulated fish fingers
Birds Eye said the reformulations strike a better balance ‘between crumb and succulent, flaky 100% white fish fillet’
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Analysis & FeaturesInside Nisa’s ‘symbol group done right’
Nisa’s overhaul involves a smart new fascia, digital screens and refreshed PoS, plus proud callouts to the 2,400- strong Co-op own-label range. That comes with a new commercial model
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NewsTesco revamps ‘every little helps’ message with new slogan
The supermarket said the new slogan would show how Tesco was there to help the nation get the groceries they need and much more
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NewsFormer Tesco CCO Alessandra Bellini joins Barrows Connected Store board
Barrows Connected Store will be looking to Bellini to provide ‘unbiased, strategic guidance and independent oversight, helping to challenge internal thinking and support long-term growth’
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WebinarsFuture of soft drinks: Unlocking the next decade of growth
With volumes under pressure, how do retailers and suppliers turn soft drinks innovation into lasting growth? Our panel of experts from Tesco, Coca‑Cola Europacific Partners GB, Kantar and the British Soft Drinks Association reveal all.
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Comment & OpinionThe EPR effect: how a ‘hidden tax’ is transforming drinks marketing
With such fundamental changes as EPR, brands must reconsider how to present their products, says Mark Dodds, chair of the CIM Food, Drink, and Agriculture Group
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Comment & OpinionImperilled Pringles pair play up power of sharing
If you thought it was tricky to politely prise the potato-ish snacks from a tube at a party, try doing it when you’re dangling off a skyscraper
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NewsFemale founders take over Whole Foods Market’s flagship London store
The activation aims to inspire ‘the next generation of female entrepreneurs’
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NewsAldi calls on suppliers to pitch for listing in new Channel 4 series
Aldi’s Next Big Thing is returning for its third series, relaunched as ‘Aldi: The Next Big Seller’
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Comment & OpinionInsta sandwich stunts provide history lessons and monstrosities
Some creations border on criminal, quite frankly
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News‘Fill your boots…TikTok is paying’: How TikTok Shop is co-funding brand discounts to woo users
Huge discounts are becoming ‘more frequent in the UK as TikTok Shop aggressively accelerates adoption’. say experts
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NewsLittle Moons TikTok fans face off to decide next mochi flavour
The winning Little Moons variant will launch via Gopuff in April
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NewsJoybuy testing ‘shop the look’ feature for grocery products
Familiar in fashion retail, the ‘shop the look’ feature has been applied to an image of a thirsty woman in front of a packed fridge
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Comment & OpinionWhy alcohol brands don’t need to ‘go big’ with marketing
These moments generate reach and talkability, but what they don’t reliably do is build loyalty, says Siobhan McDade, chief publishing officer at Jungle Creations
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NewsEcover unveils its ‘most effective’ washing-up liquid and T-Rex push
Power Washing Up Liquid comes in response to ‘demand for high-performance cleaning products that don’t compromise on skincare’
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Comment & OpinionMorgan Freeman talks viewers through history of Warburtons
Freeman takes us back to the brand’s birth, providing an amusingly daft alternative history of a bread-obsessed family