All Marketing articles
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Comment & OpinionDiageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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News10 Aldi customers to win £100 vouchers for their Christmas food shop this weekend
The competition is a ramp-up of a ‘Big Advent Giveaway’ announced by Aldi in November
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NewsLancashire Farm Dairies launches Sonic the Hedgehog 3 promotion
The yoghurt brand is running a limited-time promotion on-pack, giving customers the chance to win a ‘magical family woodland getaway’
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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NewsKatherine Jenkins appears as M&S Christmas ad special guest
‘Singing at Christmas is always such a special experience for me, and to bring that joy to M&S’s magical advert was truly an honour’, Jenkins said
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NewsInside M&S documentary returns for third year
The latest documentary, which airs at 8pm on Wednesday on ITV, follows the journey of one of M&S’s biggest store renewals, at Cribbs Causeway in Bristol
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NewsMr Organic channels Bold Bean Co with range of pulses in glass jars
The beans are ‘cooked to perfection in Italy’, according to Mr Organic
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NewsWine52 rapped over ‘misleading’ marketing emails
The emails failed to make the full conditions of the offer clear, the ASA said
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NewsHeineken 0.0 advert featuring Max Verstappen banned by the ASA
The advert failed to provide a sufficiently prominent statement of the product’s abv, the ASA said
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Comment & OpinionHellmann’s x Fortnite collab takes fmcg gaming to the next level
Fancy a trip to mayonnaise island? Interest in the potential reach of gaming – and return on investment – is only growing, as Hellmann’s latest move shows
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsConagra adds ‘GLP-1 friendly’ claim to Healthy Choice frozen meals
The claim will be added to 26 Healthy Choice lines from January
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Comment & OpinionKevin makes a case for the boozer in ‘Pub Alone’
Grown-up Macaulay Culkin-a-like Kevin finds himself apparently abandoned in his local boozer. Hooray!
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NewsLidl named as official sponsor of UEFA Women’s Euro 2025 tournament
The discounter said the move solidified its role as a ‘holistic partner’ of football while also showing its dedication to promoting women in sport
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NewsCraft brewer Salt enlists metal duo for collaboration beer series
The beers will be available via DTC and on select music venues on draught
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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WhitepapersHow to achieve sustainable and profitable e-commerce growth in 2025
The e-commerce landscape is constantly evolving. In this whitepaper, find out how the strategic repurposing of existing store infrastructure and the adoption of advanced technological solutions can support sustainable and profitable e-commerce growth.
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VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.