All New product development articles
-
Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026
-
NewsAstonish unveils 11 homecare lines with ‘uplifting fragrances’
The launches comprise an advanced floor cleaner, a tropical-inspired collection of cleaning products and two seasonal disinfectant fragrances
-
NewsBread & Jam and Givaudan launch Taste Academy for startups
Four brands will be selected to develop a product for free
-
NewsDove continues NPD spree with Body + Mind Serum Body Wash lineup
The range comprises Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk
-
NewsBirds Eye launches ‘crunchier’ reformulated fish fingers
Birds Eye said the reformulations strike a better balance ‘between crumb and succulent, flaky 100% white fish fillet’
-
NewsKerrygold launches spreadable variant with olive oil
The latest addition to the Kerrygold range blends rich Irish grass-fed butter with olive oil, water and salt
-
NewsRibena adds zero added sugar Summer Fruits NPD
The flavour joins a Ribena lineup that includes Blackcurrant, Strawberry and Pineapple & Passion Fruit
-
NewsBirds Eye expands Steamfresh range with rice and noodle dishes
Each meal is non-HFSS and provides at least one of shoppers’ recommended 5 a day
-
NewsGut health soda brand Poppi to make UK debut
The sodas are low in sugar and calories, made with real fruit juice and contain added prebiotics
-
NewsBorough Broth adds non-UPF frozen bone broth cubes
The innovations are billed as a healthier alternative to stock cubes
-
NewsLittle Moons TikTok fans face off to decide next mochi flavour
The winning Little Moons variant will launch via Gopuff in April
-
NewsBirds Eye teams up with Sauce Shop for chicken wings launch
Packs feature a sachet of sauce for ‘at-home customisation’
-
NewsDr Pepper taps ‘demand for bold flavours’ with Cream Swirl NPD
It follows the launch of Dr Pepper Cherry Crush Zero Sugar last year
-
NewsFour Loko launches higher-strength RTDs to meet ‘growing demand’
Peach Pulse and Berry Blitza have rolled out in a 330ml resealable Tetra Pak format
-
NewsCorsodyl adds Advanced+ Intensive Gum Repair toothpaste duo
White & Polish and Intense Clean variants are designed to stop recurring bleeding gums while supporting overall gum health
-
NewsHendrick’s adds Another Hendrick’s orange blossom & cacao gin
The gin was inspired by Hendrick’s Master Distiller Lesley Gracie’s love for chocolate and flowers
-
NewsEcover unveils its ‘most effective’ washing-up liquid and T-Rex push
Power Washing Up Liquid comes in response to ‘demand for high-performance cleaning products that don’t compromise on skincare’
-
NewsCruzcampo gets ‘crisp and refreshing’ Sevilla Orange line extension
Heineken UK research showed two-thirds of shoppers were open to trying flavoured beer
-
InterviewsBrewgooder: inside the ‘Ben & Jerry’s of beer’
Brewgooder’s founders James Hughes and Alan Mahon on pandemic pivots, their Gaza support collaboration and going beyond craft
-
NewsHiggidy adds shakshuka-inspired quiche to target brunch
The NPD will hit selected retailers on 8 April