All Cakes & biscuits articles
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News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
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NewsGood Guys Bakehouse adds fmcg veteran to board in six-figure funding round
Former St Pierre Groupe CEO David Wagstaff joined as non-executive director after taking part in the latest investment round
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NewsKit Kat rolls out Cookie Dough Flavour wafers and sharing bars
The treats are available in selected stores now
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NewsCake bar brand Dreamies lands in Aldi for American Week
The treats feature a ‘creamy, marshmallow-style’ filling
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NewsFox’s makes Christmas cookies assortment permanent via Tesco listing
Value sales of the selection box soared by 29.7% year on year in the 2025 festive period
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NewsProper Cornish and Cakesmiths owner Onoré changes hands
IDAK has acquired all five of Onoré’s French sites and its two English sites as part of the deal, giving the Swiss group access into the UK market
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NewsFinsbury Food Group launches viral bento cake into Tesco
The NPD features a serves-eight red velvet cake and four cupcakes
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NewsMcVitie’s ditches Rich Tea The Cocoa One biscuit after 18 months
The biscuit debuted in Tesco in July 2024
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NewsMcVitie’s expands non-HFSS Digestives lineup with cinnamon biscuit
The NPD combines the ‘signature sweet-salty crunch’ of McVitie’s Digestives with cinnamon
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Analysis & FeaturesCocoa prices, pistachio and Penguins: Top chocolate stories of 2025
There’s scarely been a week where chocolate hasn’t made the news in 2025, from increasing prices to new trends and changing formulations
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RankingsBiscuits & cakes 2025: Sweet treats tap global flavours
The cakes & biscuits category is fast becoming a hotbed of international, on-trend innovation
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NewsToffee Crisp and Blue Riband are no longer ‘chocolate’
The Toffee Crisp and Blue Riband recipes have been tweaked by Nestlé to include less cocoa
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NewsOreo adds Creme Egg flavour cookie for Easter 2026
It will hit grocery and convenience channels after Christmas
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Promotional FeaturesMasterclass: Driving excitement and value in biscuits
With 99.2% of UK households purchasing biscuits last year [Kantar], the category is a cupboard staple, with shoppers choosing them as an affordabel and necessary indulgence. So what more can retailers do to drive category value? Insights into different need states helps to provide the answer.
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NewsMajor soft drinks brands duck sugar levy extension in compromise deal
Under the compromise proposals, plans to toughen the threshold of the tax to include drinks with more than 4g of sugar per 100ml have been amended to 4.5g
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NewsCake Box revenue soars as new stores and acquisitions power growth
Cake Box’s revenue has soared by more than half, as new stores and the purchase of Asian sweetmaker Ambala power strong growth
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NewsFinsbury Food Group adds Wicked half-and-half celebration cake
The cake’s ‘striking’ half-and-half design represents the film’s two main characters
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Analysis & FeaturesRuby’s Bakery: traditional classics and ultrasonic tech at award-winning bakery
West Sussex bakery Ruby’s has evolved from its foodservice focus towards retail – and picked up a Farm Shop & Deli Product award along the way
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Cakes & biscuits
The Seriously Chocolatey Digestives were created by the biscuit brand as a way to tap into demand for more indulgent everyday treats
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects