All Cakes & biscuits articles
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News
Mr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake
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Range Preview
See the range: Waitrose expands FreeFrom with new sweet treats
Waitrose has expanded its FreeFrom lineup with 12 new products, responding to its growing demand for specialist dietary foods
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News
Kit Kat adds trio of sharing tablets to target evening snacking
The bars offered a ‘unique and multi-sensory eating experience’, said Kit Kat
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Profiles
Oggs CEO Hannah Carter on dyslexia, buyer meetings and animal welfare
‘I think people would make difference choices if they knew their muffins have barn egg in, or poor-welfare pork gelatine in their sweets’
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Interviews
David Murray: the Pladis boss bringing fun to the digestive
Having ‘fixed the fundamentals’, Pladis’ UK & Ireland MD is pumping out NPD and hosting a big party for the ‘king’ of its lineup, which is turning 100
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News
Harry Kane-backed breakfast brand 3Bears makes UK debut
Its range of overnight oats mixes, porridges and snack bars are now available to order DTC
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News
Oggs dodges Brexit ‘complexities’ with European production move
It comes as Oggs recently stopped producing its scrambled eggs alternative
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News
Mighty Slice nets almost £1m in fresh investment as Giles Brook backs high-protein cheesecake brand
Brook invested a significant chunk of the £750k round, alongside YouTuber Willne, who has more than seven million subscribers, and Harry Hugo, co-founder of influencer marketing consultancy The Goat Agency
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News
Moving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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News
Trek expands hit Biscoff range with Protein Flapjack variant
Last year’s co-branded Power bar cashed in £3.9m in its first nine months
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News
Mr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
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News
King Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II
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News
Sir Jim Walker CBE (1944-2024): the gentle giant of the Scottish food industry
Jim, who passed away this weekend, is survived by his wife of 45 years, Jennifer
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Rankings
Biscuits & cakes 2024: NPD helps sweet biccies bounce back
Sweet biscuit brands are back in growth and 12 of the top 20 players have sold more kilos
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Promotional Videos
How to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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News
Tunnock’s profits rebound despite cocoa shortage
Tunnock’s, the maker of its eponymous teacakes and caramel wafers, saw profits rebound last year despite high ingredients costs continuing to weigh on its bottom line
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Comment & Opinion
Mandatory sugar reduction is our only way out of obesity crisis
Sugary foods are almost inescapable for most children, says Dr Kawther Hashem, head of research and impact at Action on Sugar
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Range Preview
Nineteen innovative products launching for Christmas 2024
From brie, bubbly & orange flavour crisps to turkey dog dinners, here’s what’s hitting supermarket shelves for the holidays
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News
Samworth Brothers puts Soreen up for sale
The Leicestershire-headquartered group is working with long-standing financial advisor Spayne Lindsay to explore a sale of the business
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News
Cake Box ‘building momentum’ through new stores
The UK’s largest franchise retailer of fresh celebration cakes now has 232 outlets