All Cakes & biscuits articles
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News
Nairn’s jumps on Biscoff trend with gluten-free caramelised biscuit
The NPD is made from wholegrain oats, with 35% less sugar than standard gluten-free biscuits, according to Nairn’s
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News
Crave expands snacking offer with gluten-free and vegan pink wafer biscuit
Crave Pink Cheetah Wafers will land in 480 Sainsbury’s stores from 19 April
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News
Trek adds low-sugar protein bars and Biscoff NPD as sales surge
The bars are naturally sweetened using chicory fibre and stevia leaf extract
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News
Gü adds trio of Cake Pots to chilled desserts lineup
The desserts combine sponge with crème, mousse and crunch for an ‘elevated’ experience
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Analysis & Features
Lottie Shaw’s: the West Yorkshire baker with parkin at its heart
Farm Shop & Deli Product Awards judges this month handed the parkin a gold, declaring it “seriously good”
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News
Mr Kipling adds non-HFSS Lunchbox cake slices, containing real fruit
The innovations offered shoppers a ‘permissable treat’ for lunchtime, said Mr Kipling
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News
Snacking Brits drive sales of cake, chocolates and pasties
Mr Kipling, Celebrations, Hula Hoops and Ginsters are among Britain’s fastest growers
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Promotional Features
Win in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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Range Preview
What’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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Profiles
English Cheesecake Co’s Zsolt Enyedi on cars, Hungary and goulash
‘Knowledge is knowing a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad’
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News
Cake Box agrees buyout of Asian sweet seller Ambala Foods
The deal consists of £16m for Ambala itself and £6m for its manufacturing facility
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News
City snapshot: Cake Box to buy Ambala Foods with £7m of new shares
Ambala is a family-run manufacturer and retailer of Asian sweets. Also, Applied Nutrition announces joint business plan with Holland & Barrett
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News
Kallo claims first with puffed oat cakes duo for healthier snacking
The snacks are manufactured using the same technique as rice cake
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News
Winners of Farm Shop & Deli Product Awards 2025 revealed
The winners have been announced in advance of next month’s Farm Shop & Deli Show
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News
Pladis makes David Murray global CCO and appoints new UK&I MD
Effective 6 April, Mete Buyurgan will succeed Murray as Pladis’ UK boss
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Range Preview
Sainsbury’s Taste the Difference Easter range 2025
From premium Belgian chocolate eggs to seasonal bakes, the lineup caters to both adventurous and traditional tastes
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News
Pladis CEO Salman Amin leaves McVitie’s owner with immediate effect
The Turkish snacking giant announced the move in an internal memo on Monday, revealing Amin stepped down for personal reasons
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News
Cookie dough brand Doughlicious launches ambient cookies into retail
‘We thought it was about time we created some ready-to-eat cookies to diversify our range,’ said the brand
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News
Thomas Fudge’s rolls out ‘indulgent’ new recipe for Florentines
The treats now feature extra whole almonds, additional fruit and more chocolate
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News
Mr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake