All Cakes & biscuits articles – Page 34
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News
‘Hobrobs’ row has McVitie’s in Twitter tizz
Jemima Khan and Jeremy Clarkson weren’t the only well-loved British brands on the defensive thanks to Twitter this week. Biscuit king McVitie’s was at the centre of some online argy-bargy over the advert for its Medley bars.
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McVitie’s and Mars unite to slice up Twix
McVitie's Cake Company has teamed up with Mars to launch Twix branded caramel slices marking the chocolate brand's first foray into cakes.Twix Caramel Slices, rolling out now, feature a shortcake base with a layer of caramel topped with...
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Beefed-up Boasters bids to bounce back
United Biscuits is relaunching McVitie's Boasters in a bid to reverse declining sales of the luxury biscuits. The updated Boasters range features a 20% higher chocolate content, while the biscuits have been made a third larger to offer "a...
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Britain's 100 Biggest Brands 2011: Felix to Mr Kipling
Neither bright-eyed nor bushy-tailed, Felix has lost share as pet owners have forked out increasing amounts on premium cat foods. Whiskas Simply, which...
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NewsUB hits back at Fox’s with indulgent range
United Biscuits has unveiled its latest weapon in the premium biscuit battle an indulgent bite-sized McVitie's range. McVitie's Temptations will be available from next month in Belgian Milk Chocolate & Hazelnut, Belgian White...
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Comment & OpinionAd of the Week: Beware the poison Bakewell of cakes’ Lucrezia Borgia
Over two decades with the Oxo clan, Lynda Bellingham matured from MILF to glamorous granny, via that awkward menopausal stage at which female BBC newsreaders get sacked. A more sinister change is befalling Mrs Kipling.
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Carter exits in Premier management reshuffle
Premier Foods has denied claims of succession planning after it unveiled a board and organisational reshuffle this week.The Mr Kipling cakes maker announced the changes in a bid to "reinvogorate" its portfolio of brands. As part of the...
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NewsSoreen gets energy boost as owner calls for promos to be cut
McCambridge Foods relaunched Soreen this week in a bid to reposition the malt loaf brand as an energy food and called on retailers to scale back promotional activity.
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NewsJacob’s Creek nets Wimbledon sponsorship deal
Jacob’s Creek has been named as the new official wine of Wimbledon.
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News
First Cape sails ahead as Jacob’s Creek flounders
South African wine brand First Cape has nudged Jacob's Creek out of the top five biggest off-trade wines in the UK, leapfrogging its Aussie rival for the first time.First Cape has taken fifth place following a 40% sales hike over the...
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UB picks up its Penguin brand again
United Biscuits is relaunching its McVitie's Penguin brand with a lower calorie content and revamped packaging.The reformulated range (excluding Penguin Wafer), which is rolling out now, contains 106 calories per bar, compared with the...
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Walker is new MD of Lyons
Lyons Seafoods has appointed Craig Walker as MD. He joins from Nutricia where he was general manager, France, and brings more than 20 years of management experience at leading food companies including Groupe Danone and Jacob's Bakery.
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NewsDogs, stoats and a royal coat of arms
Last week BrewDog stole the headlines with genre-bending 55% abv beer End of the World, the apocalyptic sequel to last year's 32% Tactical Nuclear Penguin. (We'd ask what they've been drinking to come up with names like those, but there probably...
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News
Flatbreads from Jacob’s
UB is giving flatbreads some mainstream appeal with the launch of Jacob's Flatbreads. The NPD is rolling out now in Salt & Cracked Black Pepper and Mixed Seeds flavours (rsp: £1.42). "Consumers have traditionally...
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Tea Break treats up for grabs in McVitie’s VIP Club promotion
United Biscuits is looking to boost brand loyalty across its biscuit portfolio with a new collect-and-reward scheme called The McVitie's VIP Club. The long-term activity kicks off on 16 August and runs for 12 months across 360 million...
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NewsMessino takes on McVitie's in battle of the Jaffa Cake
Not content with humiliating us at football, the Germans have now launched an assault on one of our national delicacies – the Jaffa Cake.
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News
Focus On Scotland: Four to watch
BrewDog launched its 32% abv Tactical Nuclear Penguin in November. The unusual name comes from the fact that the beer is stored in an ice cream factory for 21 days at 'penguin temperatures'.
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News
The Human Angle: Paul Tripp
It is an exciting time at Soreen as we're in the middle of a £6m two-year business transformation. The speed at which the business is growing means we've never been busier.
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News
Quality Test: White muffins, own label, 4pk
The Waitrose muffin was the weakest of the lot; it was very floury and rather doughy, an effect not helped by its oddly synthetic aftertaste.
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News
Just chew it: Soreen to rebrand as energy food
Soreen is using a £6m cash injection from Barclays Bank to give itself a "modern and energy food image" and invest in a hi-tech super-bakery to improve service to retail customers.McCambridge Foods is relaunching Soreen with the new...