All Cakes & biscuits articles – Page 34
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Wilson leaves Kraft to oversee flagship Premier cake brands
Stuart Wilson has joined Premier Foods as director of ambient - sweet, overseeing several flagship brands, including Mr Kipling and Cadbury cakes.
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Mr Kipling could be sold as Premier tackles exceedingly large debt
Hovis maker Premier Foods may be forced to sell off leading brands including Mr Kipling as the manufacturing giant wrestles with its £1.7bn debt burden.
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United Biscuits cuts sat fat but promises 'same great taste'
United Biscuits is planning a £1.5m campaign to highlight the 50% reduction in saturated fat in its McVitie's biscuits, which it announced this week.The TV, press and PR push will launch in the new year, focusing on the message that the...
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Premier ‘will need a strong second half to ease City fear’
Price hikes on some of the most iconic grocery brands on the supermarket shelf helped Premier Foods post a 43.5% sales jump to £1.29bn – but its gigantic debt is worrying investors. Britain’s biggest food manufacturer, which owns Hovis, Mr Kipling...
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Premier posts 43% surge in sales
Premier Foods has announced a surge in sales for the last six months, with the UK’s largest food producer reaping the benefits from a run of major acquisitions. Premier, the company behind brands including Mr Kipling and Batchelors, saw H1 sales climb by 43.5% to £1.29bn, up from last ...
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Penguin picks up benefits of calcium
United Biscuits is hoping more mums will ‘pick up a Penguin’ for their kids following the addition of calcium to the range and the launch of two new lines. Calcium-enriched standard Penguin bars will hit shelves later this year, but two new products...
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Pickup appointed new sales director at UBUK
Former Hovis chief Dave Pickup has been named as the new sales director of McVitie’s and Hula Hoops manufacturer United Biscuits UK. In addition to heading up UBUK’s sales team, providing strategic leadership and driving the sales function of the...
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Mr Kipling NPD targets on-the-go treats sector
Premier Foods is dropping Mr Kipling from the cake brand's new ad slogan for the first time in more than 30 years as it launches the biggest piece of NPD for the brand in a decade.The marketing campaign, which kicks off in July, features...
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Mr Kipling becomes exceedingly happy
It’s one of the most famous slogans of all time. But after more than 30 years, Mr Kipling will no longer be credited with making exceedingly good cakes.
The brand has been given a facelift in order to attract 20-something consumers to the… -
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The Challenge
Premier Foods poses the biggest challenge for any manufacturer operating in the cake category. The company, which owns the Mr Kipling brand, the licence to produce Cadbury-branded cakes and, following its purchase of RHM, 15 of the UK's top 20...
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Burton's iconic brands turned into cereal bars
Burton's Foods is launching two of its leading brands into cereal bars as part of its strategy to grow its share of the better-for-you snack category and double group sales.It has introduced a Jammie Dodgers and a Maryland cereal bar to...
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Tesco Ireland hires Jacobs for marketing
Kenny Jacobs is set to join Tesco Ireland as marketing director.Jacobs, who is currently customer manager for wholesaler Makro, will join the retailer on 1 May.At Makro, Jacobs was second in command to managing director Hannes...
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Ethical route for Penguin
McVitie's Penguin is hoping to give itself an ethical edge by becoming a sponsor of WWF.For 12 weeks, Penguin will carry an on-pack flash highlighting the sponsorship deal, which is aimed at raising children's awareness of conservation...
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Wholesome biscuits turn animated
McVitie's Digestives has returned to the small screen in a new £5m TV campaign to promote the "wholesome qualities" of the wholemeal biscuit. Produced by the team behind Creature Comforts, the ads feature animated ingredients and the...
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Health appeal boosted in £10m revamp at UB
United Biscuits is ploughing more than £10m into major launches including McVitie's Digestives, Go Ahead!, McCoy's, KP and The McVitie's Cake Company brands from January.With health the key focus, UB is introducing Go Ahead! Wholemeal, a...
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Rivals feel the crunch as McVitie's takes charge
McVitie's continued to grab the lion's share of the biscuits/cakes category - leaving everyone in its wake. With a 26 percentage point lead over its closest rival Fox's, ...
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Injunction blocks McVitie's fig rolls
Thousands of packets of McVitie's fig rolls in the Irish Republic may have to be destroyed because of a dispute over their packaging.The High Court in Dublin granted an injunction to an Irish company, Jacobs, preventing their sale by...
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McVitie's ordered to alter packaging
United Biscuits has been ordered to change the packaging for its McVitie's Fig Rolls before launching them in Ireland. Manufacturer Jacob Fruitfield Food Group, which has a 35% share of the Irish biscuit market, was granted a High Court...
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Kellogg's leads pack in cereal/health bar offers
Weetabix's Alpen Groove Bars shared fourth place last weekend in the combined top five chart for cereals and cereal/health bars with 5% of activity. The only other cereal bar on featured space offer last weekend was McVitie's Go Ahead! Yoghurt...