All Cakes & biscuits articles – Page 35
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UBUK pushes health values of key brands
UBUK has launched a three-pronged strategy to reinforce the wholesome credentials of some of the biggest hitters in its portfolio. New yoghurt and fruit variants of McVitie's Digestives hit the shelves next week. The company is also uniting Jaffa...
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Wilkinson Sword
Wilkinson Sword is teaming up with book publisher Penguin to offer free summer reading in a £250,000 campaign.
The ‘summer read’
offer, which is timed to appeal to holiday makers wanting smooth summer legs, will run on 500,000… -
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our man from drip Don Pumsey - 16th June 2007
Another day, another bloody awards ceremony, and I take my seat in the bar to await my fellow penguins and the crinoline crew. A bottle-and-a-half of Dom Perignon later it occurred to me that what the industry needs is a new award - the Pumsies -...
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campaign trail - Mateus Rosé
Pink Penguins follow polar bears as the latest animals to promote Mateus Rosé. They feature in new TV ads for the wine, distributed by First Drinks Brands, with the strapline: 'Anyone can do cold and pink. No-one does rosé like Mateus.' The £1.5m...
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McVitie's takes a huge slice of the store action
McVitie's has really taken the biscuit in this week's Promotrack survey carried out by Assosia. Biscuit and cake brands accounted for 9% of promotional activity last weekend, placing the category in fourth place in terms of overall featured...
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Blossom Hill gets Wimbledon deal
Blossom Hill has been confirmed as the wine sponsor of Wimbledon 2007.The Californian wine takes over from Australian brand Jacob's Creek, which has been involved with the tournament for the past nine years.The partnership is...
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Climbing the ladder
How did you get to where you are today? I joined PepsiCo in 2005 after six years as part of the marketing team at McVitie's (firstly in the Cake Company and later in the Biscuits division). Following a nine-month stint working on the launch of...
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Inspired ultimatum? Or sweet nothing?
Which wholesaler in its right mind would refuse to stock Maltesers, Mr Kipling Cakes, Double Deckers, Boost, Time Out or any top-selling brand? Steve Parfett, MD of Stockport-based Parfetts Cash & Carry, has risked the wrath of some of the UK's...
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Jacob's savours natural crackers
United Biscuits is the latest manufacturer attempting to inject energy into the savoury snacks market. The company is introducing a new range of crackers under its Jacob's brand called Jacob's Savours, which will be positioned as an...
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Confectionery gets bulk of promotional activity
The top ten branded activity chart shows Nestlé in first place with 23% of total promotional featured space activity, McVitie's second with 14%, Cadbury and Kellogg's sharing third with 11% and Weetabix taking fifth with 9%. The other brands...
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Pernod Ricard sales hit by Jacob's Creek
A dismal half-year performance for Jacob's Creek in the UK saw brand owner Pernod Ricard lose 1.1% in global wine sales during the period. The brand's 3% fall in value eclipsed stellar growth by luxury brands such as Champagne...
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Price Survey
This week Morrisons and Sainsbury's followed in Asda's footsteps by raising the price of Jacob's Creek Chardonnay by 33%. Last week Asda hiked the wine's price by the same amount, signalling the end of Christmas alcohol promotions. This...
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Price Survey
Christmas alcohol promotions seem to be coming to an end, with Asda increasing the price of its 20-24 can box of Stella Artois by 20% this week, alongside a 33% hike in the price of Jacob's Creek Chardonnay. Elsewhere the price of Hardys Stamp...
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McVitie's heats up the cake shelves
The McVitie's brand is making its debut in the hot desserts category with a range of everyday cakes designed for heating in the microwave.Heat to Treat cakes will be available from March in a variety of flavours - Double Chocolate,...
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Does Britain dunk or crunch biscuits?
UBUK is tackling one of the biggest questions surrounding the biscuit world - whether we are a nation of dunkers or crunchers.The snack manufacturer is embarking on an eight-week £800,000 'Dunk debate' for its McVitie's brand, which...
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Creative winners chosen in this year's GRAMIA awards
The winners of the 11 creative categories in the GRAMIAs - The Grocery Advertising and Marketing Industry Awards - have been decided. Smirnoff Ice, Jacob's Creek, Ginsters and Pampers are to be congratulated for winning awards in the...
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McDougalls teaches the traditional skills
Eight to 11-year-olds will get the chance to do their own thing in the kitchen with a new Let's Cook range under the McDougalls brand. Launching in September, the two sweet options - Golden Chewy Flapjacks and Easy Peasy Mini Muffins -...
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Acid test: Café Kiss; Jacob's Creek Sparkling Rosé
Company: Halewood International. Price: £1.59 per can. Expert's verdict...20/25. Café Kiss really does what it says on the tin, and delivers a frothy coffee experience with a subtle kiss of alcohol. Undoubtedly, it's...
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Soreen keeps it traditional
Malt loaf producer Soreen has created a range of fruit loaves using its trademark sticky recipe and yellow packaging. The fruit loaf varieties will include new additions Cinnamon & Raisin and Orange & Sultana,...