All Cakes & biscuits articles – Page 35
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News
Mr Kipling gets a new look and sweetie lines
Premier Foods is revamping the Mr Kipling brand and quadrupling its marketing spend on the range to revive sales.
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News
Belvita range grows after topping targets
Kraft is expanding Belvita after revealing the breakfast biscuit brand has smashed its second-year sales target.
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News
Burton's deal to take Cadbury biscuits to Canada
Burton’s has extended its reach into North America via a distribution deal with Canada’s largest supermarket, Loblaws.
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Analysis & Features
Wholegrain Popped Corn Bar
The bar will provide “an easier way to enjoy the nutritional merits of popped corn”
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News
UB's single-serves get taste of Jamaica
United Biscuits has unveiled a new range of single-serve cakes to tap the trend for mini treats.
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News
How random... UB offers Oddities in unexpected shapes
In a nod to Rowntree’s Randoms, United Biscuits has launched Oddities, a new range of snackable savoury biscuits.
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News
Gü brings out the Christmas Baubles
Gü is getting into the Christmas spirit with a new bauble-inspired desserts range.
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News
A Biscuit Company: Burton’s unveils new name and branding
Burton’s Foods has renamed itself Burton’s Biscuit Company – and created a new logo and strapline – in a bid to reposition itself as a more premium biscuit business.
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News
Focus On Cakes & Biscuits: McVitie's signs up to the cult of Jaffa
This July, Jaffa Cakes launched its biggest digital effort yet. Activity centred on two microsites, 'Cult of Jaffa' and 'The Jaffa Cake Broadcasting Corporation' - one inviting fans to help protect Jaffa Cakes from the likes of the House of Garibaldi, the other a spoof news site, and both fully ...
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News
Boom for Burton’s: profits triple despite commodity crunch
Burton’s Foods shrugged off rising cocoa and dairy prices in 2010 to more than triple its profits. The maker of Cadbury Fingers, Jammie Dodgers and Maryland Cookies reported profits of £13.1m for the year to 1 January 2011 compared with…
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News
Cakes and Mr Kipling key as Premier dreams of an ambient Christmas
Premier Foods has unveiled its Christmas line-up with a move to boost festive sales within its ambient portfolio. The manufacturing giant has launched a number of new seasonal lines under its Mr Kipling brand, including iced-top mince pies and mince pies with custard.
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Analysis & Features
Acid Test: McVitie's Quirks Double Choc
Quirks has been designed to attract younger consumers to the biscuit aisle
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News
McVitie’s Quirks aim at young biscuit fans
McVitie’s is showing its quirky side with the roll-out of a new biscuit range designed to attract younger consumers.
Brand owner United Biscuits is predicting sales of its new Quirks crunchy biscuits with a smooth chocolatey centre will… -
News
Mr Kipling seeks slice of fresh cake market
Mr Kipling has moved into fresh cakes for the first time as part of Premier Foods' plans to breathe new life into its older brands. It has rolled out a three-strong range of chilled cakes into Asda and will be moving its Ambrosia brand...
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News
‘Hobrobs’ row has McVitie’s in Twitter tizz
Jemima Khan and Jeremy Clarkson weren’t the only well-loved British brands on the defensive thanks to Twitter this week. Biscuit king McVitie’s was at the centre of some online argy-bargy over the advert for its Medley bars.
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News
McVitie’s and Mars unite to slice up Twix
McVitie's Cake Company has teamed up with Mars to launch Twix branded caramel slices marking the chocolate brand's first foray into cakes.Twix Caramel Slices, rolling out now, feature a shortcake base with a layer of caramel topped with...
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News
Beefed-up Boasters bids to bounce back
United Biscuits is relaunching McVitie's Boasters in a bid to reverse declining sales of the luxury biscuits. The updated Boasters range features a 20% higher chocolate content, while the biscuits have been made a third larger to offer "a...
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News
Britain's 100 Biggest Brands 2011: Felix to Mr Kipling
Neither bright-eyed nor bushy-tailed, Felix has lost share as pet owners have forked out increasing amounts on premium cat foods. Whiskas Simply, which...
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News
UB hits back at Fox’s with indulgent range
United Biscuits has unveiled its latest weapon in the premium biscuit battle an indulgent bite-sized McVitie's range. McVitie's Temptations will be available from next month in Belgian Milk Chocolate & Hazelnut, Belgian White...
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Comment & Opinion
Ad of the Week: Beware the poison Bakewell of cakes’ Lucrezia Borgia
Over two decades with the Oxo clan, Lynda Bellingham matured from MILF to glamorous granny, via that awkward menopausal stage at which female BBC newsreaders get sacked. A more sinister change is befalling Mrs Kipling.