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All Cakes & biscuits articles – Page 39
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Climbing the ladder
How did you get to where you are today? I joined PepsiCo in 2005 after six years as part of the marketing team at McVitie's (firstly in the Cake Company and later in the Biscuits division). Following a nine-month stint working on the launch of...
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Inspired ultimatum? Or sweet nothing?
Which wholesaler in its right mind would refuse to stock Maltesers, Mr Kipling Cakes, Double Deckers, Boost, Time Out or any top-selling brand? Steve Parfett, MD of Stockport-based Parfetts Cash & Carry, has risked the wrath of some of the UK's...
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Jacob's savours natural crackers
United Biscuits is the latest manufacturer attempting to inject energy into the savoury snacks market. The company is introducing a new range of crackers under its Jacob's brand called Jacob's Savours, which will be positioned as an...
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Confectionery gets bulk of promotional activity
The top ten branded activity chart shows Nestlé in first place with 23% of total promotional featured space activity, McVitie's second with 14%, Cadbury and Kellogg's sharing third with 11% and Weetabix taking fifth with 9%. The other brands...
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Pernod Ricard sales hit by Jacob's Creek
A dismal half-year performance for Jacob's Creek in the UK saw brand owner Pernod Ricard lose 1.1% in global wine sales during the period. The brand's 3% fall in value eclipsed stellar growth by luxury brands such as Champagne...
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Price Survey
This week Morrisons and Sainsbury's followed in Asda's footsteps by raising the price of Jacob's Creek Chardonnay by 33%. Last week Asda hiked the wine's price by the same amount, signalling the end of Christmas alcohol promotions. This...
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Price Survey
Christmas alcohol promotions seem to be coming to an end, with Asda increasing the price of its 20-24 can box of Stella Artois by 20% this week, alongside a 33% hike in the price of Jacob's Creek Chardonnay. Elsewhere the price of Hardys Stamp...
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McVitie's heats up the cake shelves
The McVitie's brand is making its debut in the hot desserts category with a range of everyday cakes designed for heating in the microwave.Heat to Treat cakes will be available from March in a variety of flavours - Double Chocolate,...
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Does Britain dunk or crunch biscuits?
UBUK is tackling one of the biggest questions surrounding the biscuit world - whether we are a nation of dunkers or crunchers.The snack manufacturer is embarking on an eight-week £800,000 'Dunk debate' for its McVitie's brand, which...
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Creative winners chosen in this year's GRAMIA awards
The winners of the 11 creative categories in the GRAMIAs - The Grocery Advertising and Marketing Industry Awards - have been decided. Smirnoff Ice, Jacob's Creek, Ginsters and Pampers are to be congratulated for winning awards in the...
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McDougalls teaches the traditional skills
Eight to 11-year-olds will get the chance to do their own thing in the kitchen with a new Let's Cook range under the McDougalls brand. Launching in September, the two sweet options - Golden Chewy Flapjacks and Easy Peasy Mini Muffins -...
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Acid test: Café Kiss; Jacob's Creek Sparkling Rosé
Company: Halewood International. Price: £1.59 per can. Expert's verdict...20/25. Café Kiss really does what it says on the tin, and delivers a frothy coffee experience with a subtle kiss of alcohol. Undoubtedly, it's...
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Soreen keeps it traditional
Malt loaf producer Soreen has created a range of fruit loaves using its trademark sticky recipe and yellow packaging. The fruit loaf varieties will include new additions Cinnamon & Raisin and Orange & Sultana,...
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Welcome up the Creek
Jacob's Creek will be the subject of a £2m marketing campaign this year to strengthen its position as a key Australian wine brand in the UK off-trade. Using the strapline, 'Welcome Back to our Place', the television advertising...
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Moments of sheer indulgence
UBUK is hoisting McVitie's into the special treat sector of the biscuit category with the creation of an indulgent, premium sub-brand called Moments.The company is predicting £10m in annual sales for the new entrant and is backing...
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Early Days
>>how a new product is performingProduct:Cadbury jaffa cakesCompany:Burton’s FoodsLaunch date:August 2006Burton’s Foods went head to head with McVitie’s Jaffa Cakes last year when it decided to...
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Mr Kipling delights with less fat
Mr Kipling has capitulated to the healthy eating trend sweeping across cakes and biscuits with the launch of a lighter version of its signature range.The 40-year-old brand is this month launching Delightful, a four-strong range of products that...
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A global premiumisation strategy
Australian wine brand Jacob’s Creek is introducing the St Hugo Coonawarra Cabernet Sauvignon 2002 to its Heritage range.The Heritage portfolio – which also includes Steingarten Riesling and Centenery Hill Shiraz – is designed to be built up of...
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Supplier Spotlight
In 2003, Ian Jalland wanted to get public liability insurance for some farmland he had bought the year before. But his insurer told him he needed livestock on the land to qualify, so he acquired three Jacob sheep.Two years later, Jalland is ...