All Cakes & biscuits articles – Page 39
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It’s GO for Soreen in bars
Fruity malt loaf maker Soreen is aiming to cash in on consumer demand for quick snacking with a new offering called GO.The cereal bars combine the attributes of Soreen’s regular offering with rice, malt, wheat and oats.Marketing...
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The total cakes market valued at a whopping £1.2bn is enjoyi
The muffins market, which has a value of £65m, is growing by 40% year-on-year [TNS 52 w/e July], cashing in on the trend for snack sizes. Sales are set to treble over the next three years according to Speedibake, which claims to be the largest...
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Consolidation trims sales at Danone
French food group Danone said sales for the first nine months of the year fell 4.9% hit by unfavourable exchange rates and consolidation but “in line with internal objectives”.The maker Evian and Volvic water as well as Jacob’s biscuits and...
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Sales kick
Pernod Ricard posted an 18% jump in total half-year sales driven by Jacob's Creek and the addition of Seagram's brands such as Chivas Regal and Martell. Seagram, bought jointly with Diageo for #5.7bn in February, contributed sales of E605m while...
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Hazel's triple win leads to another win
Hazel Cawthorne, a category manager with Manor Bakeries, has scooped Leading Edge Member of the Year. For this year's competition, sponsored by McVitie's and backed by The Grocer, members were asked to outline the best business advice they had...
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Cross dressing, lingerie
The second phase of McVitie's £6.5m ad campaign for its core McV range features another biscuit fan demonstrating the Make yourself at home' strapline. Breaking on Monday (August 12) and running for four weeks, the ad focuses on the brand's White...
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Go Ahead! broadens
McVitie's is taking its market-leading, health-oriented brand Go Ahead! into new territory with the launch of two cereal bars and two fruit cookies. It is forking out £4m to support the new offerings, which are being rolled out to the trade now. ...
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Jaffa Cakes get on a roll with extension to rival Cadbury
McVitie's Cake Company is putting its cake superstar Jaffa Cakes up against the mighty Cadbury's cake brand with the launch of Jaffa Cake Mini Rolls. Available this week in Tesco and rolling out gradually to other outlets, the newcomers consist of...
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BN offers a star turn
McVitie's is bidding to raise the profile of its BN biscuit brand with a new on-pack promotion and revamped pack design. The money-can't-buy' promotion for kids features on 300g chocolate and strawberry flavour packs from next month and will...
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Bites: Campbell's; McVitie's; RHM Frozen
Campbell's has discontinued its Deliciously Good soup in twin packs almost a year after launch.
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Ozminskyj takes on grocery
Kodak's consumer imaging division has appointed Annie Ozminskyj sales director with responsibility for grocery, high street, convenience, impulse and travel markets. Ozminskyj began her sales and marketing career at McVitie's where she rose from...
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McV's boost for biscuits
McVitie's is taking its new McV branding into the dynamic cookies sector with the launch of two products, predicting sales of £12m in their first year. Sporting the brand's new McV logo, the Chocolate Chip and White Chocolate and Raspberry Cookies...
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Jane Hills, Safeway instore bakery buyer
We have done a lot of work with bread in wicker baskets and slatted boxes. We've seen lots of growth not just in instore bakery but in speciality bread, and our treats muffins, doughnuts and pastries are also growing. If you can merchandise them...
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Cracker of a promotion
Jacob's aims to spice up the cracker category with a new flavour and a Golden Cracker' prize promotion across its portfolio. A £1.3m marketing campaign will back the activity, with TV ads airing from May 6, followed by press ads and targeted PR....
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McVitie's famous penguin gets into trouble seeking fish in s
A four-week burst of TV ads for Panadol Actifast pain reliever breaks today (April 20), as part of a £2m campaign that includes posters. Hula Hoops XL's poster campaign featuring people who are obsessed with flavours gets a four week re-run as...
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mr Kipling is exceedingly naughty
Mr Kipling is heading back to TV screens in a £3m campaign which continues to show its namesake icon wreaking havoc. A new ad gets its first airing on May 1 and shows the gentleman who makes exceedingly good cakes' filling a bouncy castle with...
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Penguin letters take wing
Exclusive Mary Carmichael McVitie's Penguin brand is to follow Chocolate Hob Nobs and Homewheat into mini bags with the launch of Penguin Wing Ding at the end of this month. The new arrivals penguin-shaped mini chocolate biscuits, half-coated...
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Munchbites lead new look McVitie's attack on snacks
Mary Carmichael McVitie's is getting a £10m relaunch in United Biscuits' biggest marketing programme yet. Plans include revamped packaging and a new logo, together with new products and ads which aim to take the company from being purely a round,...
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McVitie's has added Strawberry Minis to its BN portfolio.
Bernard Matthews is running a spring ad campaign in women's magazines and a year-long campaign in five top slimming titles for its cooked meats range. Crème Tapenade, a blend of soft cheese in Pesto and Green Olive varieties, joins Arla Foods'...
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The winners and losers in the wine market in this critical e
The brand showing the best performance was Jacob's Creek from Pernod Ricard which had the top sales and increased its value growth by 20%. The best-seller was also given a big helping hand by the general consumer swing to premium wine. Marketing...