All Cakes & biscuits articles – Page 41
-
News
Manor Bakeries: exceedingly revamped
Manor Bakeries is giving Mr Kipling a new look, new advertising and its first web site in a major revamp of the 34 year old cake brand. While keeping details of the £5m ad campaign under wraps for now, the company's aim is to give the brand a more...
-
News
Credible red from Caxton
Caxton Wines is increasing the number of reds in its Jacob's Creek range to four with the addition of a Merlot. The wine, which went on show for the first time at the tasting, has the same retail price £5.99 as the Cabernet Sauvignon introduced...
-
News
Little biscuits, big plans
McVitie's £6m-backed launch of Penguin Flipper Dippers and Mini BN snacks shows it using key brands to harness the booming eat now and kids' snack markets. Single packs (rsp 49p) of Flipper Dippers a pot of Penguin flipper-shaped biscuits with...
-
News
Tub format for Mini Cookies
Horizon Biscuits is rolling out Maryland Mini Cookies mini versions of the Maryland Choc Chip Cookies that come in a 200g foil sealed tub (rsp 89p). Helen Hamlin, brand manager for Maryland, said: "The new tub packaging is well suited for...
-
News
The Grocer Guide to Snacks (an advertising supplement)
Jacobs: A snack that's not quite normal Jacobs Bakery Limited PO Box 1 Long Lane Liverpool L9 7BQ Tel: 0151 525 3661 Fax: 0151 530 3413 Key contacts Category marketing manager Andy Davis Brand manager Annabel ...
-
News
Leading Edge The IGD Development Network for young industry
And the winners are… - Member of the year: Michelle Wilkinson, beers, wines and spirits buyer, United Norwest Co-op, who gets £800, an IGD training course, a large hamper of McVitie’s biscuits, and a trophy designed by John Rocha - Runner up:…
-
News
The Grocer guide to wine (an advertising supplement): Caxton
The red wine wizard of Oz Caxton Wines 8-10 Hampton Road Hounslow Middlesex TW3 1JL Tel: 020 8538 4500 Fax: 020 8538 4545 Key contacts Marketing manager Charles Marshall KEY BRANDS · Jacob's Creek ...
-
News
Jaffa Cakes aims to score with kids through Manchester Unite
Karen Dempsey McVitie's Jaffa Cakes has signed a £5m sponsorship deal with Manchester United. Over the next two seasons Jaffa Cakes will be "the favourite half-time snack of Manchester United", claiming to give players a low fat high energy boost....
-
News
Competitions: Winners have a superb holiday
In April, Ann and Stephen Smallman had the week's holiday of a lifetime in Jamaica and it was all thanks to The Grocer Club. Last November, Jane entered a Grocer Club competition run in conjunction with Jacob's Bakery's Mrs Peek's Christmas...
-
News
The Morrisons are identical twins with the same pricing down
After last week's out of stock débâcle, thankfully only two stores failed to provide full baskets this week. Tesco, Roborough, had no Home Fries or milk, while chicken and Jacob's Creek wine was missing from Somerfield, Alton. Our shopper at Asda,...
-
News
Caxton breaks the barrier
Caxton Wines is adding a premium red varietal to the top end of its Jacob's Creek range. The new Cabernet Sauvignon will be the highest priced non sparkler in the range at £5.99. Marketing manager Charles Marshall said the brand's volumes went up...
-
News
A triangular Christmas
Terry's Chocolate Orange brand extensions, a new look Terry's All Gold and a luxury Suchard range are central to Kraft Jacobs Suchard's offerings for Christmas 2000. It is bringing out a Terry's Chocolate Orange Christmas Pud, which is like a...
-
News
Graham Norton comes out with a long tube in his hand
Comedian Graham Norton stars in a £4m advertising campaign for McVitie's Tubes. Breaking on April 6 and running until June 24, the theme of the campaign (which features Jaffa Cake tubes and Milk Chocolate Digestive tubes) is to encourage people to...
-
News
Jacob's gets into cracking flavours
Jacob's Bakery is launching the first ever flavoured variants of Jacob's Cream Crackers and is backing the brand with its first national television advertising for 10 years. This is the company's first brand activity since it concluded its...
-
News
A pick me up
McVitie's is targeting six to 11 year olds with a new £1m TV advertising campaign for Penguin which it hopes will create a new brand personality and boost sales. The campaign, which stars an animated penguin, hits the screens on Monday (March 6) ...
-
News
MUFFINS BY MAIL
The Fabulous Bakin' Boys is launching a muffin delivery service from its web site www.muffinthemail.co.uk Consumers can send their order over the web site, pay by credit card, and have a box of muffins delivered the next day (if they order before...
-
News
Exceedingly lunchboxy
Manor Bakeries has added three products to its Mr Kipling range and revamped old favourites as cake wrestles with biscuits and confectionery for domination of the nation's lunchboxes. The new arrivals comprise Butterfly Cakes, packs of individually...
-
News
Net: picking the right option
Online groceries have grown rapidly and retailers now have two main choices for product picking in store or dedicated warehousing. Jacob Bruun-Jensen and Jonty Shipley review pros and cons for UK retailers Online shopping with home or office...
-
News
Category logistics: the way forward
It's the last word in effective consumer response.Jacob Bruun-Jensen and Jonty Shipley report Ever since its debut in the mid 1990s, category management has proved effective in boosting like for like sales in stagnant or mature categories but...
-
News
Crinklins back on TV
McVitie's Go Ahead! Crinklins returned to TV this week in a four week £1.2m campaign, part of the £4m put behind the Go Ahead! range this year. The campaign, which builds on Go Ahead!'s snack police' theme, includes 5,000 posters and 50 specially...