All Cakes & biscuits articles – Page 42
-
News
Crinklins back on TV
McVitie's Go Ahead! Crinklins returned to TV this week in a four week £1.2m campaign, part of the £4m put behind the Go Ahead! range this year. The campaign, which builds on Go Ahead!'s snack police' theme, includes 5,000 posters and 50 specially...
-
News
IPC magazines get stuck into covermount activity
IPC Magazines has announced a raft of promotional activity for some of its women's, teen and parenting titles. Glossy monthly Woman's Journal has teamed up with publisher Penguin for a special free gift for readers. Covermounted to its March...
-
News
McVitie's targets eat now' with To Go snacks
McVitie's Cake Company is launching a range of muffins and flapjacks under the McVitie's To Go name in March in the first of a series of initiatives to exploit the booming eat now' snack cake sector. The seven strong range encompasses established...
-
News
M&S seeks health destination appeal with Count on Us foods f
Marks and Spencer has taken on McVitie's Go Ahead! and other major health oriented brands with the launch of its Count on Us range for slimmers and the health conscious this week. The move is a brave attempt by the beleaguered retailer to add...