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All Cakes & biscuits articles – Page 42
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Impulse appeal
McVitie’s is continuing its push to get its brands into the snacking arena by putting its successful Jaffa Cakes brand into impulse bags.Available from next month, the company hopes that the new block bottomed 125g bag format (rsp: 79p) will...
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Cracking into shared snacks
Jacob’s has earmarked a £5m marketing budget for its new cracker range JacoBites over the next 18 months.The baked snacks, which come in Tempting Tandoori, Passionately Pizza and Blazing BBQ flavours, are aimed at the burgeoning shared...
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Big name appeal
Tate & Lyle's Golden Syrup and Black Treacle, two of the UK's oldest surviving brands, have made their way onto the biscuit fixture courtesy of McVitie's. The baked sweet goods specialist has added Golden Syrup and Black Treacle Creams to its...
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Two move in reshuffle
Manor Bakeries, maker of cake brands Mr Kipling, Cadbury and Lyons, has moved two key sales managers after the creation of a three-channel trade structure. The company said the new structure separates grocery, convenience and out of home trade...
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Penguin rolls into cakes
McVitie's veteran biscuit brand Penguin is to spread its wings into the cake category next month with the launch of mini rolls and mini roll bites. The sweet snacks specialist plans to back its new offerings with a £5m marketing campaign that...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
record spend on a:m n McVitie's has lined up £12m, its biggest marketing budget to date, to support its new breakfast snacking range McV a:m. n The range includes single muffins, cereal bars, morning slices, muesli fingers, muffin...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
morning glory n McVitie's has turned its attention to breakfast-on-the-move opportunities with the launch of a snacking range called a:m. n The multi-product collection covers several breakfast-related categories and includes cereal...
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Wrigley’s case gets sticky
US chewing gum maker Wrigley has suffered a setback in its battle to protect the trademark of its Doublemint brand across the European Union.Advocate general Francis Jacobs said that the name Doublemint only described the characteristics of...
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Thai Bites
manufacturer Jacob's Bakery brand Thai Bites agency Euro RSCG budget £4m Another round of the brand's Authentic Thai with a British accent' campaign hit screens this week. A further burst is planned later in the year. Other...
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Cake mix up is a laugh
Former Bucks Fizz star Cheryl Baker is starring in a new Mr Kipling TV campaign in the run up to Red Nose Day 2003. The Comic Relief-inspired treatment for Cherry Bakewells, which breaks on Monday (February 24), highlights the fact that they are...
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Maryland to invest in Cellar 5
Elaine Watson Cellar 5's new owner Maryland Securities has promised to invest in the Booze Buster and Wine Cellar brands after purchasing parent Cellar 5 from receivers last week. The Manchester based property company beat off competition...
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Closing in on Cellar 5
Manchester based property company Maryland Securities is understood to have beaten off rival bidders in a sealed bids process for off-licence chain Cellar 5. First Quench had been widely tipped to pick up a large chunk of the chain, which called in...
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Taylor to drive McVitie's cakes
United Biscuits has appointed Helen Taylor marketing controller of McVitie's Cake Company to promote ranges such as Jaffa Cake Mini Rolls and Penguin biscuits. Taylor will help drive business strategy for the Cake Company, which aims to deliver...
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Jaffa Cake by the yard
Biscuit specialist McVitie’s is aiming to grab a share of consumers’ confectionery gifting spend this Christmas with a ‘yard of Jaffa Cakes’.Rolling out to retailers now, the £3.49 offering comes in a kingsize outer containing five packs...
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It’s GO for Soreen in bars
Fruity malt loaf maker Soreen is aiming to cash in on consumer demand for quick snacking with a new offering called GO.The cereal bars combine the attributes of Soreen’s regular offering with rice, malt, wheat and oats.Marketing...
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The total cakes market valued at a whopping £1.2bn is enjoyi
The muffins market, which has a value of £65m, is growing by 40% year-on-year [TNS 52 w/e July], cashing in on the trend for snack sizes. Sales are set to treble over the next three years according to Speedibake, which claims to be the largest...
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Consolidation trims sales at Danone
French food group Danone said sales for the first nine months of the year fell 4.9% hit by unfavourable exchange rates and consolidation but “in line with internal objectives”.The maker Evian and Volvic water as well as Jacob’s biscuits and...
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Sales kick
Pernod Ricard posted an 18% jump in total half-year sales driven by Jacob's Creek and the addition of Seagram's brands such as Chivas Regal and Martell. Seagram, bought jointly with Diageo for #5.7bn in February, contributed sales of E605m while...
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Hazel's triple win leads to another win
Hazel Cawthorne, a category manager with Manor Bakeries, has scooped Leading Edge Member of the Year. For this year's competition, sponsored by McVitie's and backed by The Grocer, members were asked to outline the best business advice they had...
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Cross dressing, lingerie
The second phase of McVitie's £6.5m ad campaign for its core McV range features another biscuit fan demonstrating the Make yourself at home' strapline. Breaking on Monday (August 12) and running for four weeks, the ad focuses on the brand's White...