All Cakes & biscuits articles – Page 42
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Burton's iconic brands turned into cereal bars
Burton's Foods is launching two of its leading brands into cereal bars as part of its strategy to grow its share of the better-for-you snack category and double group sales.It has introduced a Jammie Dodgers and a Maryland cereal bar to...
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Tesco Ireland hires Jacobs for marketing
Kenny Jacobs is set to join Tesco Ireland as marketing director.Jacobs, who is currently customer manager for wholesaler Makro, will join the retailer on 1 May.At Makro, Jacobs was second in command to managing director Hannes...
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Ethical route for Penguin
McVitie's Penguin is hoping to give itself an ethical edge by becoming a sponsor of WWF.For 12 weeks, Penguin will carry an on-pack flash highlighting the sponsorship deal, which is aimed at raising children's awareness of conservation...
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Wholesome biscuits turn animated
McVitie's Digestives has returned to the small screen in a new £5m TV campaign to promote the "wholesome qualities" of the wholemeal biscuit. Produced by the team behind Creature Comforts, the ads feature animated ingredients and the...
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Health appeal boosted in £10m revamp at UB
United Biscuits is ploughing more than £10m into major launches including McVitie's Digestives, Go Ahead!, McCoy's, KP and The McVitie's Cake Company brands from January.With health the key focus, UB is introducing Go Ahead! Wholemeal, a...
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Rivals feel the crunch as McVitie's takes charge
McVitie's continued to grab the lion's share of the biscuits/cakes category - leaving everyone in its wake. With a 26 percentage point lead over its closest rival Fox's, ...
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Injunction blocks McVitie's fig rolls
Thousands of packets of McVitie's fig rolls in the Irish Republic may have to be destroyed because of a dispute over their packaging.The High Court in Dublin granted an injunction to an Irish company, Jacobs, preventing their sale by...
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McVitie's ordered to alter packaging
United Biscuits has been ordered to change the packaging for its McVitie's Fig Rolls before launching them in Ireland. Manufacturer Jacob Fruitfield Food Group, which has a 35% share of the Irish biscuit market, was granted a High Court...
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Kellogg's leads pack in cereal/health bar offers
Weetabix's Alpen Groove Bars shared fourth place last weekend in the combined top five chart for cereals and cereal/health bars with 5% of activity. The only other cereal bar on featured space offer last weekend was McVitie's Go Ahead! Yoghurt...
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UBUK pushes health values of key brands
UBUK has launched a three-pronged strategy to reinforce the wholesome credentials of some of the biggest hitters in its portfolio. New yoghurt and fruit variants of McVitie's Digestives hit the shelves next week. The company is also uniting Jaffa...
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Wilkinson Sword
Wilkinson Sword is teaming up with book publisher Penguin to offer free summer reading in a £250,000 campaign.
The ‘summer read’
offer, which is timed to appeal to holiday makers wanting smooth summer legs, will run on 500,000… -
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our man from drip Don Pumsey - 16th June 2007
Another day, another bloody awards ceremony, and I take my seat in the bar to await my fellow penguins and the crinoline crew. A bottle-and-a-half of Dom Perignon later it occurred to me that what the industry needs is a new award - the Pumsies -...
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campaign trail - Mateus Rosé
Pink Penguins follow polar bears as the latest animals to promote Mateus Rosé. They feature in new TV ads for the wine, distributed by First Drinks Brands, with the strapline: 'Anyone can do cold and pink. No-one does rosé like Mateus.' The £1.5m...
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McVitie's takes a huge slice of the store action
McVitie's has really taken the biscuit in this week's Promotrack survey carried out by Assosia. Biscuit and cake brands accounted for 9% of promotional activity last weekend, placing the category in fourth place in terms of overall featured...
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Blossom Hill gets Wimbledon deal
Blossom Hill has been confirmed as the wine sponsor of Wimbledon 2007.The Californian wine takes over from Australian brand Jacob's Creek, which has been involved with the tournament for the past nine years.The partnership is...
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Climbing the ladder
How did you get to where you are today? I joined PepsiCo in 2005 after six years as part of the marketing team at McVitie's (firstly in the Cake Company and later in the Biscuits division). Following a nine-month stint working on the launch of...
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Inspired ultimatum? Or sweet nothing?
Which wholesaler in its right mind would refuse to stock Maltesers, Mr Kipling Cakes, Double Deckers, Boost, Time Out or any top-selling brand? Steve Parfett, MD of Stockport-based Parfetts Cash & Carry, has risked the wrath of some of the UK's...
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Jacob's savours natural crackers
United Biscuits is the latest manufacturer attempting to inject energy into the savoury snacks market. The company is introducing a new range of crackers under its Jacob's brand called Jacob's Savours, which will be positioned as an...