All Cakes & biscuits articles – Page 43
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McVitie's ordered to alter packaging
United Biscuits has been ordered to change the packaging for its McVitie's Fig Rolls before launching them in Ireland. Manufacturer Jacob Fruitfield Food Group, which has a 35% share of the Irish biscuit market, was granted a High Court...
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Injunction blocks McVitie's fig rolls
Thousands of packets of McVitie's fig rolls in the Irish Republic may have to be destroyed because of a dispute over their packaging.The High Court in Dublin granted an injunction to an Irish company, Jacobs, preventing their sale by...
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Kellogg's leads pack in cereal/health bar offers
Weetabix's Alpen Groove Bars shared fourth place last weekend in the combined top five chart for cereals and cereal/health bars with 5% of activity. The only other cereal bar on featured space offer last weekend was McVitie's Go Ahead! Yoghurt...
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UBUK pushes health values of key brands
UBUK has launched a three-pronged strategy to reinforce the wholesome credentials of some of the biggest hitters in its portfolio. New yoghurt and fruit variants of McVitie's Digestives hit the shelves next week. The company is also uniting Jaffa...
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our man from drip Don Pumsey - 16th June 2007
Another day, another bloody awards ceremony, and I take my seat in the bar to await my fellow penguins and the crinoline crew. A bottle-and-a-half of Dom Perignon later it occurred to me that what the industry needs is a new award - the Pumsies -...
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Wilkinson Sword
Wilkinson Sword is teaming up with book publisher Penguin to offer free summer reading in a £250,000 campaign.
The ‘summer read’
offer, which is timed to appeal to holiday makers wanting smooth summer legs, will run on 500,000… -
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McVitie's takes a huge slice of the store action
McVitie's has really taken the biscuit in this week's Promotrack survey carried out by Assosia. Biscuit and cake brands accounted for 9% of promotional activity last weekend, placing the category in fourth place in terms of overall featured...
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campaign trail - Mateus Rosé
Pink Penguins follow polar bears as the latest animals to promote Mateus Rosé. They feature in new TV ads for the wine, distributed by First Drinks Brands, with the strapline: 'Anyone can do cold and pink. No-one does rosé like Mateus.' The £1.5m...
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Blossom Hill gets Wimbledon deal
Blossom Hill has been confirmed as the wine sponsor of Wimbledon 2007.The Californian wine takes over from Australian brand Jacob's Creek, which has been involved with the tournament for the past nine years.The partnership is...
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Climbing the ladder
How did you get to where you are today? I joined PepsiCo in 2005 after six years as part of the marketing team at McVitie's (firstly in the Cake Company and later in the Biscuits division). Following a nine-month stint working on the launch of...
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Inspired ultimatum? Or sweet nothing?
Which wholesaler in its right mind would refuse to stock Maltesers, Mr Kipling Cakes, Double Deckers, Boost, Time Out or any top-selling brand? Steve Parfett, MD of Stockport-based Parfetts Cash & Carry, has risked the wrath of some of the UK's...
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Jacob's savours natural crackers
United Biscuits is the latest manufacturer attempting to inject energy into the savoury snacks market. The company is introducing a new range of crackers under its Jacob's brand called Jacob's Savours, which will be positioned as an...
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Confectionery gets bulk of promotional activity
The top ten branded activity chart shows Nestlé in first place with 23% of total promotional featured space activity, McVitie's second with 14%, Cadbury and Kellogg's sharing third with 11% and Weetabix taking fifth with 9%. The other brands...
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Pernod Ricard sales hit by Jacob's Creek
A dismal half-year performance for Jacob's Creek in the UK saw brand owner Pernod Ricard lose 1.1% in global wine sales during the period. The brand's 3% fall in value eclipsed stellar growth by luxury brands such as Champagne...
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Price Survey
This week Morrisons and Sainsbury's followed in Asda's footsteps by raising the price of Jacob's Creek Chardonnay by 33%. Last week Asda hiked the wine's price by the same amount, signalling the end of Christmas alcohol promotions. This...
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Price Survey
Christmas alcohol promotions seem to be coming to an end, with Asda increasing the price of its 20-24 can box of Stella Artois by 20% this week, alongside a 33% hike in the price of Jacob's Creek Chardonnay. Elsewhere the price of Hardys Stamp...
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McVitie's heats up the cake shelves
The McVitie's brand is making its debut in the hot desserts category with a range of everyday cakes designed for heating in the microwave.Heat to Treat cakes will be available from March in a variety of flavours - Double Chocolate,...
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Does Britain dunk or crunch biscuits?
UBUK is tackling one of the biggest questions surrounding the biscuit world - whether we are a nation of dunkers or crunchers.The snack manufacturer is embarking on an eight-week £800,000 'Dunk debate' for its McVitie's brand, which...