Olive oil brand Bertolli will appear on the small screen next month as part of a £10m marketing push for the brand's spread offering.
The TV campaign comprises three ads featuring a family enjoying time outdoors. One shows the family eating under an olive tree when the child shakes the branch of the tree and showers the family in olives. Each ad carries the strapline "Spread the Goodness of the Olive Tree Everyday" and is aimed at emphasising the spread's olive oil content.
Unilever has also given the brand a makeover to further communicate its health benefits, and GDA labelling has been introduced on packs.
"Previous campaigns have resulted in a 10% sales increase, so we anticipate great things," said Paul Holden, category operations manager. "The new look packs give consumers better information." It will be supported by in-store sampling.
The TV campaign comprises three ads featuring a family enjoying time outdoors. One shows the family eating under an olive tree when the child shakes the branch of the tree and showers the family in olives. Each ad carries the strapline "Spread the Goodness of the Olive Tree Everyday" and is aimed at emphasising the spread's olive oil content.
Unilever has also given the brand a makeover to further communicate its health benefits, and GDA labelling has been introduced on packs.
"Previous campaigns have resulted in a 10% sales increase, so we anticipate great things," said Paul Holden, category operations manager. "The new look packs give consumers better information." It will be supported by in-store sampling.
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