Nestlé looks back to the neon nightclubs of the late 80s and early 90s in its new ads for Smarties and Rolo Easter eggs.
The fmcg giant is matching the eggs' nostalgic packaging based on designs from 1989 and 1990 with a £500,000 push comprising press and online activity.
"Smarties and Rolo have great heritage, providing the perfect opportunity to add excitement to the category," said a spokesman.
The fmcg giant is matching the eggs' nostalgic packaging based on designs from 1989 and 1990 with a £500,000 push comprising press and online activity.
"Smarties and Rolo have great heritage, providing the perfect opportunity to add excitement to the category," said a spokesman.
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