As if cinema-goers were not getting enough surrealism with Alice in Wonderland, Diageo is running a new campaign for Tanqueray that encourages people to take an alternative view of life.
The 'Resist Simple' advert will run on cinema screens until the end of April and drive awareness of the gin brand by urging viewers to "resist the bland, ordinary and predictable". Press ads will also run in Time Out magazine.
The 'Resist Simple' advert will run on cinema screens until the end of April and drive awareness of the gin brand by urging viewers to "resist the bland, ordinary and predictable". Press ads will also run in Time Out magazine.
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