MAOAM
Manufacturer: Haribo
Brand: Maoam
Budget: Undisclosed

Haribo has turned the spotlight on Maoam in a new TV advertising campaign. Running now, the two new executions feature a zoologist and a builder who bite off more than they can chew because of their love of the sweet.


AMANDA SMITH
Manufacturer: Schwan’s Consumer Brands UK
Brand: Amanda Smith
Budget: £3m

New TV ads for frozen desserts brand Amanda Smith broke last week.

Three scenarios each explore how to spend the perfect evening and conclude with the line ‘We all have different tastes, but you’ll all love Amanda Smith’s new frozen desserts’.


FOSTER'S SUPER CHILLED
Manufacturer: Scottish Courage
Brand: Foster’s
Budget: Undisclosed

Scottish Courage is extolling the virtues of its extra cold product variant, Foster’s Super Chilled, in a new TV commercial.

On air now, the 30-second

execution shows the lengths that people will go to in order to keep their Foster’s lager cold.


TROPICANA ESSENTIALS
Manufacturer: PepsiCo
Brand: Tropicana
Budget: £500,000

PepsiCo is supporting the launch of its new healthy juice range, Tropicana Essentials, with a 500,000 press campaign featuring across supplements, food and lifestyle magazines.