STARBURST

manufacturer Masterfoods

brand Starburst Sour Chews

agency Grey Worldwide

budget part of a £3.4m spend


New Sour Chews are the recipient of the latest part of a £3.4m relaunch spend for Starburst chews. Following a TV run for the Fruity Chews parent, the second ad in the series also uses the catchline ‘Get them before they get you’.
DOLMIO

manufacturer Masterfoods

brand Dolmio sauces

agency Minerva/Wybin Lawrence TBWA

budget part of an £11m spend


Masterfoods’ new cartoon-style Dolmio family hits screens in three ads on Monday (September 8). It is hoped the family will turn the brand into an everyday staple item.
SIMPLE

manufacturer Accantia

brand Simple Regeneration

agency MCBD

budget £1.6m


A new TV ad for the skincare brand is on air until the end of this month, aimed at emphasising Simple Regeneration’s efficacy against aging skin in a tough urban environment. A guardian angel-style figure is seen protecting female commuters from skin-damaging elements such as exhaust fumes and sun.BERTOLLI

manufacturer Unilever Bestfoods

brand Bertolli/Olivio spread

agency BBH

budget £5m


A new ad broke this week to highlight the olive oil spread’s name change from Olivio to Bertolli. Filmed by Cinema Paradiso Oscar-winning film director Guiseppe Tornatore, it captures the essence of eating in Italy.

Topics