Curry-friendly lager Cobra is hoping to charm a new set of drinkers with a move into cans.
Two can sizes, 500ml and 330ml, will join the existing range of glass bottles as the company attempts to give Cobra a mainstream positioning rather than one of a beer just to have with spicy food.
Multipacks will also feature in the packaging line-up as part of a strategy to ramp up volumes and increase consumption of Cobra away from meal times.
Cobra’s business development director, Chris Rendle, said: “We did such a good job advertising Cobra with curry and we haven’t had to discount too much.”
Two can sizes, 500ml and 330ml, will join the existing range of glass bottles as the company attempts to give Cobra a mainstream positioning rather than one of a beer just to have with spicy food.
Multipacks will also feature in the packaging line-up as part of a strategy to ramp up volumes and increase consumption of Cobra away from meal times.
Cobra’s business development director, Chris Rendle, said: “We did such a good job advertising Cobra with curry and we haven’t had to discount too much.”
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