All Career advice articles
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ProfilesMy food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager
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ProfilesMy food & drink job: Sarah Gerrard, category & insights manager, White Rabbit Pizza
The free-from expert uses data to ‘bridge the gap between what consumers want, and what they see on the shelf’
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Comment & OpinionBottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image
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Comment & OpinionDo better than saying ‘hope you’re well’ in emails with the push/pull method
‘Hope you’re well’ is the equivalent of the paper straw cover in McDonald’s, says Darren A Smith of Making Business Matter
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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ProfilesMy food & drink job: Katie McDaid, product developer, Cypressa
‘I wanted to make an impact, and being a small part in designing what people pop in their basket was very enticing’
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Comment & OpinionCelebrity brands get attention – but can they thrive long term?
In the past few years, we’ve seen a significant rise in the use of celebrity status as a way to grow brand awareness, says Ellie Webb of Caleño Drinks
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ProfilesThe Curators’ Max Rees on jerky, Gary Lineker and digging in
Self-proclaimed ’Big Cheese’ of snacking brands Cheesies and The Curators talks ’digging in and get things done’
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ProfilesMy food & drink job: Francesca Harrison, marketing manager, Oato
‘Having a proactive and go-getting attitude is key, especially if you’re keen to go for challenger brands’
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Comment & OpinionDon’t ‘virtue signal’ on plastic – it’s not always the enemy
Consumers dislike plastic, but it has its place, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionHow ‘change brands’ are getting the jump on fmcg giants
We’re seeing a rising tide of change brands disrupting the status quo in almost every sector, says Chris Baker, author of Obsolete: How Change Brands are Changing the World and founder of Hungry Ventures
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ProfilesDell’ Ugo CEO Sophia Cooke on musicals, Bangkok and Comic Sans
For National Pasta Day tomorrow, Sophie takes us on her journey from graduate fmcg buyer to watch buyer to fresh pasta brand CEO
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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Comment & OpinionUse the Presentation Compass to keep your audience engaged
If you’re monotone, don’t move, and aren’t engaging, then it is likely that the audience won’t engage either
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ProfilesSaputo’s Christopher Owen on Sheese, kisses and compulsory pilates
The plant-based head of marketing for brands like Sheese and Cathedral City shares how he dreams of a Taylor Swift endorsement
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ProfilesMy food & drink job: Theo Richardson, category executive, Tony’s Chocolonely
’There aren’t many typical days at Tony’s’ says Theo, sharing insight into his data analysis role at the ethical chocolate brand
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ProfilesGeeta’s Eleanor Bridgman on ikigai, wigs and chutney
For National Curry Week, Eleanor shares insight into her life at world foods brand Geeta’s
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ProfilesMy food & drink job: Will James, product development, The Spice Tailor
For National Curry Week, Will talks about how his role at The Spice Tailor has taken him all the way to India to test out new products
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ProfilesWildfarmed’s Edd Lees on Kylie, flour and Ronald McDonald
‘Today, grocery is an oligopoly of retailers, with the supply chain working in competition’
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ProfilesMy food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’