Archive of all Britvic articles – Page 16
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NewsCarlsberg unveils low-alcohol citrus beer
Carlsberg has become the latest of the major brewers to launch a citrus-flavoured beer.
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NewsWet weather puts dampener on Carlsberg sales
“Very bad weather” has hit volumes and profits at brewing giant Carlsberg…
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NewsNow Carlsberg enters cider with Somersby
Carlsberg is making its first foray into UK cider with the launch of the Somersby brand.
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NewsRussian woes take toll on Carlsberg profits
Carlsberg has reported a fall in profits for 2011, as the Danish brewer wrestled with rising costs and falling share in the key market of Russia.
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NewsCarlsberg to double Northampton output
Carlsberg is expanding its Northampton site with a 7,000 sq m bottling plant, creating up to 60 new jobs and doubling beer production.
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News
Carlsberg kicks off Euro 2012 promo activity
Carlsberg has unveiled new packaging for Euro 2012 and is offering shoppers the chance to win VIP tickets to the tournament.
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News
Carlsberg expands San Miguel with lower-abv 'sunshine' beer Fresca
Carlsberg is expanding its San Miguel brand with a beer developed in Spain specifically for the UK.
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NewsFormer Diageo boss Slay crops up at Carlsberg
Carlsberg has appointed former Diageo big-hitter Benet Slay as its new UK chief executive.
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NewsCarlsberg picks up share but profits suffer
Strong performances in the UK and Poland helped Carlsberg gain market share in Western Europe over the third quarter. But profits for the year to 30 September still fell by 12%, the Danish brewer announced today, as the overall beer market in Europe continued to decline.
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NewsDuty change prompts Carlsberg to cut Skol abv
Carlsberg UK has cut the alcohol content in Skol to take advantage of changes to the domestic duty regime. Skol was previously 3% abv but will now be brewed at 2.8%. The move comes after the government reduced the duty on beers of 2.8% abv or lower to encourage responsible ...
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NewsCarlsberg completes UK capture of Staropramen
Carlsberg has secured the UK rights to Czech beer brand Staropramen. The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg’s roster of ‘world beers’.
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Rankings
Britain's 100 Biggest Alcohol Brands 2011: Stella to Carlsberg
Stella Artois is in a curious position. Perched at the top of the alcoholic brands tree, owner AB InBev is having to write its own script. "When...
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Comment & OpinionEditor's Comment: Carlsberg confusion shows the risks of ‘slogalisation’
You change a great strapline at your peril. So when news emerged of Carlsberg's new global slogan 'That calls for a Carlsberg', we all scratched our heads. What was wrong with 'Probably'?
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NewsNo ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
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NewsCarlsberg debuts new strapline in global ad revamp
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
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NewsCarlsberg targets evenings in with 3D TV giveaway
Carlsberg is gearing up for longer winter nights in with a new promotion that offers drinkers the chance to win a Sky 3D package. The text-to-win promotion is rolling out now across the brewer's Carlsberg and Carlsberg Export beers. Each...
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NewsAd of the Week: If Carlsberg did fridges, they'd copy Heineken
Women like chocolate and shoes, men like footie and beer. Heineken riffs on these minutely observed subtleties of the sexes for its new ad.
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NewsCarlsberg’s Mr Fixit
Carslberg UK was in serious trouble in 2008 – until Dr Isaac Sheps arrived. He tells Liz Hamson how he dragged the second-biggest brewer in the off-trade back from the brink
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Analysis & Features
Promo Dynamic: World Cup noise kicks off with Carlsberg’s entry
The launch of its World Cup campaign has pushed Carlsberg into the top 10, while Easter offers put Cadbury and Nestlé at the top, says Alex Beckett
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News
Carlsberg offers chance to rally World Cup team
Frustrated England football fans will have the opportunity to inspire players themselves through Carlsberg's new £18m World Cup-themed marketing campaign.Carlsberg UK has revealed to The Grocer that it is investing about £18m 60% of its...