Archive of all Britvic articles – Page 17
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Export given overhaul by Carlsberg
Carlsberg is highlighting the premium credentials of its Export brand with an overhaul of its packaging. The revamped Export cans and bottles will retain the Carlsberg brand's traditional green and silver colouring but now feature a...
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NewsHeineken, Carlsberg to cut costs amid ‘perfect storm’ in beer market
Heineken and Carlsberg have signalled plans to cut costs after Heineken boss Jean-François van Boxmeer warned of a “perfect storm” in the UK beer market.
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NewsMakro delists Carlsberg line in row over £5 deal
Makro and Carlsberg are at loggerheads after the cash & carry giant pulled 275ml bottles of Carlsberg Export from its shelves in protest against heavy discounts on the brand in supermarkets.
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Carlsberg to close Leeds brewery
Carlsberg UK is to close its Leeds brewery in 2011, with the loss of 170 jobs.
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Clydesdale replaced by Sheps at Carlsberg UK
Carlsberg confirmed this week that Doug Clydesdale’s unexpected departure from the UK arm of the business comes as the company tries to bring its UK sales into line with its European operations. Despite having turned Carlsberg into the...
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San Miguel deal ends Carlsberg’s beer hunt
Carlsberg UK has called a halt to further expansion of its beer portfolio after sealing a deal to sell and market San Miguel in the UK. San Miguel is the first major brand to transfer out of what was the old Scottish & Newcastle UK portfolio after...
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carlsberg gets the bbq out
Lager fans will have the chance to win 'probably the best barbecue in the world' this summer as Carlsberg and Jean-Christophe Novelli join forces in a summer campaign.Cooking tips and recipes from the chef will appear on more than a...
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Carlsberg adds Tuborg cans to festival line-up
Carlsberg is rolling out premium bottled lager Tuborg in cans this summer as part of a £2m investment in the brand.The brewer has also announced that the beer will sponsor the Leeds and Reading Festivals, adding to its portfolio of...
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acid test -Thierry's Wine services & Carlsberg
Expert's verdict... 6/10 ?A novel idea and a crisp Cabernet Sauvignon with lots of blackberry and vanilla. The Vins de Pays market is enjoying something of a rejuvenation at present. However, I am not sure that the absence of a strong on-pack brand...
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Deadline set for S&N, Carlsberg dispute
The legal dispute between Scottish & Newcastle and Carlsberg's Russian joint venture Baltic Beverages Holding will be decided by July this year.In October, S&N claimed Carlsberg had breached the terms of the joint venture agreement when it...
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S&N 'may be forced to accept' Carlsberg-Heineken takeover
Scottish & Newcastle (S&N) could be forced into accepting a proposed takeover by Carlsberg and Heineken, according to insiders. The British brewer reacted furiously to the proposed deal, announced on Wednesday, with a formal offer...
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Carlsberg packs out the booze aisle with offers
Carlsberg continues to maintain its lead in the beer, wine and spirits category, recording 25% of promotional space in the major retailers last weekend.
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New CEO for Carlsberg
Carlsberg has named Jorgen Buhl Rasmussen as its new CEO.Rasmussen, who is a member of Carlsberg's executive board and heads BBH, Carlsberg's joint Russian venture with Scottish & Newcastle, will take up the role on 1 October, replacing Nils...
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Carlsberg and Stella go head to head on space
The alcohol category has pipped health, beauty and baby to the post in the branded activity chart this week, with Carlsberg continuing its remarkable lead over its rivals. Carlsberg took 28% of featured promotional space at the weekend,...
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Campaign trail: Carlsberg is searching for England's best football fan as part of a new competition.
Carlsberg is searching for England's best football fan as part of a new competition. The Danish lager, which is the official beer of the English football team, will be promoting the competition in Zoo magazine and The Mirror newspaper,...
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Campaign trail: Glastonbury is probably the best music festival in the world after signing a four-year deal with Carlsberg.
Glastonbury is probably the best music festival in the world after signing a four-year deal with Carlsberg. The deal makes the brand the principle sponsor and gives the lager the rights to exclusively supply more than 22 bars at the...
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Carlsberg talks acquisitions
Nils Andersen, chief executive of Carlsberg, has said that he would increase the company's debt for the right acquisition.Andersen told The Times that although the brewer currently had no specific targets in mind, he would be “happy to...
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Carlsberg gives beer a cutting Edge citrus zing
Carlsberg has joined the push into citrus beer, with the launch of Carlsberg Edge aimed at attracting new drinkers, especially women, to the beer market.
Available from the beginning of next month in a 275ml bottle and a four-pack for… -
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On the Campaign Trail: Ryvita Goodness Bars; Carlsberg; John West Light Lunch; Walkers Sensations
The triumph of goodness over evil... Carlsberg's legendary line-up... Fit as a fish for John west... Charlotte Church's new sensation... Budget £2m Manufacturer Ryvita. Ryvita's Goodness Bars are portrayed as the antidote...
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In Brief: Non-exec director; Carlisle joins E&J; Lewis for Carlsberg
Non-exec director Liz Doherty, Tesco's group international finance director, has been appointed a non-executive director for SABMiller. It said that Doherty's experience in international markets and consumer goods companies would enable her to make...