Archive of all Britvic articles – Page 18
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NewsCarlsberg picks up share but profits suffer
Strong performances in the UK and Poland helped Carlsberg gain market share in Western Europe over the third quarter. But profits for the year to 30 September still fell by 12%, the Danish brewer announced today, as the overall beer market in Europe continued to decline.
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NewsDuty change prompts Carlsberg to cut Skol abv
Carlsberg UK has cut the alcohol content in Skol to take advantage of changes to the domestic duty regime. Skol was previously 3% abv but will now be brewed at 2.8%. The move comes after the government reduced the duty on beers of 2.8% abv or lower to encourage responsible ...
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NewsCarlsberg completes UK capture of Staropramen
Carlsberg has secured the UK rights to Czech beer brand Staropramen. The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg’s roster of ‘world beers’.
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Rankings
Britain's 100 Biggest Alcohol Brands 2011: Stella to Carlsberg
Stella Artois is in a curious position. Perched at the top of the alcoholic brands tree, owner AB InBev is having to write its own script. "When...
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NewsNo ‘probably’ about it: Carlsberg keeps slogan
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
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Comment & OpinionEditor's Comment: Carlsberg confusion shows the risks of ‘slogalisation’
You change a great strapline at your peril. So when news emerged of Carlsberg's new global slogan 'That calls for a Carlsberg', we all scratched our heads. What was wrong with 'Probably'?
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NewsCarlsberg debuts new strapline in global ad revamp
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
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NewsCarlsberg targets evenings in with 3D TV giveaway
Carlsberg is gearing up for longer winter nights in with a new promotion that offers drinkers the chance to win a Sky 3D package. The text-to-win promotion is rolling out now across the brewer's Carlsberg and Carlsberg Export beers. Each...
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NewsAd of the Week: If Carlsberg did fridges, they'd copy Heineken
Women like chocolate and shoes, men like footie and beer. Heineken riffs on these minutely observed subtleties of the sexes for its new ad.
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NewsCarlsberg’s Mr Fixit
Carslberg UK was in serious trouble in 2008 – until Dr Isaac Sheps arrived. He tells Liz Hamson how he dragged the second-biggest brewer in the off-trade back from the brink
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Analysis & Features
Promo Dynamic: World Cup noise kicks off with Carlsberg’s entry
The launch of its World Cup campaign has pushed Carlsberg into the top 10, while Easter offers put Cadbury and Nestlé at the top, says Alex Beckett
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News
Carlsberg offers chance to rally World Cup team
Frustrated England football fans will have the opportunity to inspire players themselves through Carlsberg's new £18m World Cup-themed marketing campaign.Carlsberg UK has revealed to The Grocer that it is investing about £18m 60% of its...
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News
Export given overhaul by Carlsberg
Carlsberg is highlighting the premium credentials of its Export brand with an overhaul of its packaging. The revamped Export cans and bottles will retain the Carlsberg brand's traditional green and silver colouring but now feature a...
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NewsHeineken, Carlsberg to cut costs amid ‘perfect storm’ in beer market
Heineken and Carlsberg have signalled plans to cut costs after Heineken boss Jean-François van Boxmeer warned of a “perfect storm” in the UK beer market.
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NewsMakro delists Carlsberg line in row over £5 deal
Makro and Carlsberg are at loggerheads after the cash & carry giant pulled 275ml bottles of Carlsberg Export from its shelves in protest against heavy discounts on the brand in supermarkets.
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News
Carlsberg to close Leeds brewery
Carlsberg UK is to close its Leeds brewery in 2011, with the loss of 170 jobs.
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News
Clydesdale replaced by Sheps at Carlsberg UK
Carlsberg confirmed this week that Doug Clydesdale’s unexpected departure from the UK arm of the business comes as the company tries to bring its UK sales into line with its European operations. Despite having turned Carlsberg into the...
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News
San Miguel deal ends Carlsberg’s beer hunt
Carlsberg UK has called a halt to further expansion of its beer portfolio after sealing a deal to sell and market San Miguel in the UK. San Miguel is the first major brand to transfer out of what was the old Scottish & Newcastle UK portfolio after...
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News
carlsberg gets the bbq out
Lager fans will have the chance to win 'probably the best barbecue in the world' this summer as Carlsberg and Jean-Christophe Novelli join forces in a summer campaign.Cooking tips and recipes from the chef will appear on more than a...
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News
Carlsberg adds Tuborg cans to festival line-up
Carlsberg is rolling out premium bottled lager Tuborg in cans this summer as part of a £2m investment in the brand.The brewer has also announced that the beer will sponsor the Leeds and Reading Festivals, adding to its portfolio of...