Carlsberg-Tetley wrongfoots Bass with £6.5m campaign for la

Carlsberg-Tetley has responded to taunts by Bass that other players were failing to support their brands by unveiling a £6.5m campaign for Carlsberg Lager. Last week Bass announced a £10m TV budget for its four key brands and marketing director...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now