All Loyalty articles
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Analysis & FeaturesExclusive: Allan Leighton’s plans to turn ‘maverick’ Asda around
Allan Leighton has ‘loved every minute’ since returning to Asda. And his comeback is already having an impact internally – and externally. In an exclusive interview with The Grocer, he reflects on the progress to date and the plans that are taking shape
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Grocer 33Asda cheapest in Grocer 33 without opening war chest
Asda was not reliant on Rollbacks for victory, but margin is still well short of promised 5%-10%
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NewsWaitrose appoints new head of loyalty from Sainsbury’s
Lovell is the latest, and final appointment, following a restructure of the Waitrose and John Lewis loyalty teams
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WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
Youtube celebrities are disrupting the global FMCG industry, outperforming even the biggest of media budgets – without ever spending a penny on paid advertising. Two things have become inherently obvious to every industry expert under the age of 40: 1. TikTok is NOT “just a trend”; 2. ...
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Promotional FeaturesHow to deliver personalisation and privacy in customer experience
Personalisation can help brands cut through and build that all-important emotional connection with their consumers. But it can also cross the line on privacy. How can brands and retailers reconcile the two?
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NewsAsda’s Allan Leighton axes 6,000 SKUs and warns of major profit drop
Executive chairman Allan Leighton said Asda planned to slash thousands of SKUs
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NewsLidl sharing loyalty scheme member data with Google and Meta
A notification in the app was this week asking users for new permissions to personalise the ads they are shown on the platforms
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NewsAldi to support new parents with £100 voucher scheme
The ‘Mamia New Parent Fund’ is Aldi’s latest experiment with a receipts-based loyalty rewards competition
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NewsAsda debuts revamped cafés under new ‘Asda Kitchen’ brand
The nationwide programme to ‘reinvigorate’ its cafés will aim to offer a more modern dining experience with a coffee shop atmosphere
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.
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Comment & OpinionWhy Tesco Clubcard is a 30-year legacy of supermarket loyalty
Tesco’s Clubcard is more than just a rewards programme: it’s a blueprint for how loyalty can drive business success, says MediaLink’s David Muldoon
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NewsMorrisons signs ex-Lidl COO following Asda management shake-up
Before taking a role at Morrisons, Heslop had been due to join Asda to run its stores and distribution network
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InterviewsZuber Issa: it’s back to basics for EG’s Man on the Move
Having ‘changed the forecourt sector for the better’ with EG, and learning from the ‘beast’ that is Asda, Zuber Issa is turning his focus to EG On The Move
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NewsLidl enhances loyalty app personalisation with ‘in your store’ discounts
The change as of this week is to give greater visibility to discounts specific to the shopper’s favoured store, according to Lidl
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NewsMorrisons offers 10% discounts to disabled shoppers in new online trial
Morrisons said the partnership would start as a trial to validate the benefit to the disabled community across the UK
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NewsTesco scraps Clubcard app pay at till feature
Until now, Tesco loyalty scheme members had been able to use the app to select ‘Pay in-store’ to pay for their shopping and collect Clubcard points
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NewsMorrisons launches retro-style stamps push in latest move on loyalty
The promotion runs until 8 June, with the final redemption date set for 22 June
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Grocer 33Tesco Neath: Grocer 33 store of the week
‘We’ve got some exciting new prices and price matches coming up to mark Clubcard’s 30th anniversary’
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Comment & OpinionTesco Clubcard 30 years on: how one little card changed the face of British retail
The success of Tesco Clubcard has been driven by the need to serve its customers better, says group customer director, Becky Brock
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NewsTesco staff share £9m gift to celebrate 30 years of Clubcard
Tesco is celebrating 30 years of its Clubcard loyalty scheme this weekend, with a gift to colleagues worth more than £9m