Archive of all Pladis articles
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Promotional VideosDiscover how to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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NewsMedia Bites 26 November: Gails, Asda, Pladis/budget, Tariffs, Walmart
News emerges this morning that upmarket bakery chain Gail’s is up for sale
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NewsMcVitie’s readies next NPD push with ‘Crispy Clouds’ trademark
The activity comes after Britain’s top-selling biscuit brand threw its weight behind a major NPD push over summer
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NewsPladis offers new parents 18 weeks’ fully paid leave in policy update
The new Life Transitions policy will roll out across the global business over the next 12 months
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NewsPladis shakes up leadership team as it redraws regional boundaries
The changes will take effect from 1 January 2025
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NewsJacob’s adds Bites crackers aimed at younger shoppers
The crackers are oven-baked with a ‘moreish, crispy, crunchy texture’
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Comment & OpinionWill McVitie’s NPD push win back shoppers from own label?
Recent weeks have seen McVitie’s add a swathe of new lines in an ambition to cater to ‘all snacking occasions’
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NewsMcVitie’s adds ‘indulgent’ Signature biscuits to tap evening snacking
A trio of ‘luxurious, multi-textural’ variants will hit Waitrose shelves on 22 July
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NewsMcVitie’s adds ‘chocolatey’ Rich Tea spin-off The Cocoa One
The ‘deliciously dunkable’ biscuits have rolled into Tesco
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NewsPladis appoints Emily Stuart as head of innovation UK&I
Stuart started her career as a buyer for Tesco and has held commercial, strategy and category roles for General Mills and PepsiCo
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NewsMcVitie’s unveils Seriously Chocolatey Digestives
The NPD comprises a cocoa-flavoured digestive biscuit with dark chocolate chips, topped with milk chocolate
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NewsMcVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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NewsMcVitie’s eyes ‘Zero’ added sugar spin-off for Digestives
The manufacturer has applied to register ‘McVitie’s Zero’ and ‘Jacob’s Bites’ as trademarks
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NewsPladis reports record revenues as share gains boost trading
The owner of McVitie’s saw a £127m jump in sales last year as price increases and branded market share gains boosted trading
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NewsJaffa Cakes adds cola flavoured spin-off to lure younger shoppers
The NPD was inspired by cola bottle sweets
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NewsPladis appoints Taryn-Lisa Mollé-McConnell as vice-president of R&D
Her appointment marks the completion of the company’s leadership team under David Murray
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category ReportCrisps, nuts & bagged snacks trends 2024: How spicy flavours are dominating
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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NewsPladis appoints Sephora’s Steve Lesnard as president of Godiva
Lesnard would ‘grow and sustain Godiva’s position and expertise in the premium chocolate category’, said Pladis
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Category ReportHow cakes & biscuits are getting smashed
Home-working, HFSS and cost pressures have hit sweet treats hard. So what can brands and retailers do to revive the market?