All Categories articles – Page 39
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Category ReportTop campaign of the year (41-50)
Birds Eye rice, Head & Shoulders, Twinings, Pampers, Nutella Jams & spreads, Ginsters of Cornwall…
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Category ReportTop campaign of the year (31-40)
Kingsmill, The Black Grouse, Colman’s, Cravendale, Red Bull, Tresemmé, Heinz sauces, John West tuna…
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Category ReportTop campaign of the year (21-30)
Ambrosia, Fairy, Vanish, Foster’s, Heinz Squeeze & Stir, Yakult, Finish, Comfort, Gillette, Oral-B…
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Category ReportRice, pasta & noodles - Pot snacks give brands instant win
On most people’s lists of cheap, filling foodstuffs, rice, pasta and noodles would probably feature…
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Category ReportTop campaign of the year (1-10)
Heinz Beanz, Colgate Sensitive Pro-Relief, Plenty Paper Towels, Gaviscon Double Action, Walkers Crisps….
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Category ReportPersonal care - Body rocks: personal care sales sparkle
Keeping up appearances remains a top priority for British consumers, who have continued to splash the cash…
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Category ReportPaper products: Nappy rash? Huggies exits on sales high
Surely a company wouldn’t scrap a product that has just posted a year-on-year increase in volume sales…
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NewsMüller attacks farmers over milk protest
Müller Wiseman Dairies has hit back at dairy farmers for blockading its Droitwich milk plant last night…
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Category Report
Over the counter - Brands smart as own label gains ground
Suppliers of branded medicines have a headache no tablet can cure…
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Category ReportOils: Oils struggle to kick deal dependency
It’s hard to think of a more commoditised market than oils – and for yet another year the category has suffered…
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Category ReportLaundry: New formats winning out once again
After a blip last year, when consumers’ long-term migration to gels and liquids was suspended…
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Category Report
James & spreads: Jams stuck in reverse as spreads shine
Fewer and fewer consumers, it seems, want jam today…
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Category ReportIce cream - Unilever strengthens its Core
Appalling summer weather dampened an already double-dipped economy…
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Category ReportHousehold: Air Wick off the scent, but Dettol shines
Household products should be relatively immune to consumer spending cuts…
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Category Report
Confectionery: sugar - Sour is sweet but candy can do better
The market doesn’t look so sweet for sugar confectionery manufacturers…
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Category ReportDairy: Cheese - Big cheese brands back in the black
The juggernaut of the cheese category is firmly back in the fast lane…
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Category Report
Dairy: drinks - Dairy-free up as milk leaks value sales
It is never boring in dairy, people in the industry are wont to say, and this adage certainly proved true in 2012…
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Category Report
Dairy: yoghurt & desserts: Yoghurts on back foot in brekkie wars
On the face of it, little has changed in yoghurts and desserts over the past 12 months…
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Category ReportFrozen foods: Greggs thaws flatlining frozen foods
Historically considered a category that thrives in tough economic times…
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Category ReportGoing for gold: the winning TV adverts in 2012
We know who won on the track and in the field. But who were the gold medal winners in fmcg TV advertising this year?…