Archive of all category reports – Page 18
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Category ReportThe craft beer crush: beer & cider category report 2022
High-profile exits from craft beer have raised questions over the future of the movement. Is now the time for consolidation?
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Category ReportAre veggie BBQs being left on the shelf? Barbecue category report 2022
Plant-based is struggling to nail the barbecue occasion despite success in wider grocery. How are meat-free players responding?
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Category ReportThe rise of the restaurant-style BBQ: barbecue category report 2022
Forget dusty old grills. Brits are investing in premium barbecue equipment and getting ever more adventurous in their cooking
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Category ReportWhat’s the new normal for male grooming? Category report 2022
Male grooming habits are tentatively returning, but still fall short of pre-pandemic highs. Can the category adapt to new regimes?
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Category ReportHow Boots bounced back from the pandemic: personal care category report 2022
As Covid restrictions ease, the high street pharmacy has regained personal care share. What can the supermarkets learn from it?
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Category ReportGreen and clean: hygiene category report 2022
As the urgency of the pandemic has subsided, hygiene sales have taken a tumble. But a stronger sustainability focus has emerged
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Category ReportLining up the shots: dairy drinks category report 2022
As shoppers focus on health, a different kind of shot has become popular. Gut health and immune support drinks are cashing in
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Category ReportWhy iced coffee is going hipster: dairy drinks category report 2022
Starbucks isn’t the only place to pick up a frappuccino these days. Now shoppers can find artisanal, craft iced coffees in local stores
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category ReportSiege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?
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Category ReportCreative juices: juices & smoothies category report 2022
Health fears have caused even PepsiCo to retreat from juices. Can brand redesigns cater to our desire for more functional benefits?
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Category ReportThe big freeze: Frozen category report 2022
Frozen food is worth about £800m more than pre-pandemic. Can it hang on in the face of HFSS rules, hospitality and energy costs?
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Category ReportAn Italian renaissance? Cooking sauces & meal kits category report 2022
Heinz has tapped its artistry in tomatoes in an effort to revive the flagging pasta sauce market. Can its new range inspire?
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Category ReportCan heated tobacco catch fire? tobacco & accessories category report 2022
Big Tobacco hopes heat-not-burn tech will be part of our ‘smoke-free’ future. But is it anything more than hot air?
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Category ReportA vape a day: vaping & e-cigarettes category report 2022
Vaping is enjoying new legitimacy as government considers it as a prescribed smoking cure. Will specialists or supermarkets profit?
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Category ReportDoing the can-can: bottled water category report 2022
Bottled water sales are slow in the face of concerns about single-use plastic. Will canned seltzers put the fizz back into the category?
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Category ReportHold it steady: ice cream category report 2022
Handheld ice cream has proven a popular snack post-lockdowns. But will the upcoming HFSS clampdown melt away last year’s £53m growth?
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Category ReportTumbling toiletries: household & paper products category report 2022
Household products have struggled to match the highs of last year. So how can brands keep consumers engaged and carve out a USP?
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Category ReportEaster unleashed: Easter & spring category report 2022
After two years of Covid restrictions and muted celebrations, the Easter bunny looks set to run free. What does that mean for sales?
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Category ReportA spoon less of sugar: cereals including on the go category report 2022
Cereals are pivoting from sugary to wholesome, touting protein, fibre and gut health benefits. Will shoppers fill up their bowls?