Archive of all category reports – Page 19
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Category Report
Domestic energy: energy category report 2020
Shoppers are turning to energy drinks to help them concentrate on work, fuel up for home workouts and power through lockdown
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Category Report
Holiday in a bottle: oils category report 2020
Brits may not be jetting off to sunny climes any time soon, but a growing number are using oils to create holiday moments at home
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Category Report
The new ice age: frozen foods category report 2020
Sales of frozen food shot up when lockdown was announced – and have remained high. So what challenges does this present?
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Category Report
Decisions, decisions… Healthy snacking category report 2020
Housebound Brits have a wealth of tasty snacks to choose from. What are better-for-you options doing to grab people’s attention
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Category Report
Immunity to your door: healthcare & supplements category report 2020
As the pandemic makes Brits ever more concerned about their health, a growing number are going online for a vitamin boost
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Category Report
Making a meal of it: butters & spreads category report 2020
As lockdown changes Britain’s mealtime habits, butters, spreads & margarines are soaring
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Category Report
Strong choices: functional food category report 2020
Like Popeye, Brits in lockdown are opting for food that will boost their strength. But functional food and drink has come a long way since Olive Oyl’s main squeeze finally hung up his cap and pipe
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Category Report
Baffled bakers: bread & bakery products category report 2020
Higher – and erratic – demand for fresh bread products is the new normal for Britain’s bakers. How are they rising to the challenge?
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Category Report
End of an era? Soft drinks category report 2020
Coke has survived world wars and depressions. But it’s halted ads in the coronavirus pandemic – representing a sea change for soft drink
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Category Report
The pandemic pantry: ambient & canned goods category report 2020
No-deal Brexit planning prepared many suppliers for a rocky road ahead. But the coronavirus outbreak saw shelves wiped clean
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Category Report
Netflix and crisps: crisps, nuts & bagged snacks category report 2020
Locked-down Brits are turning to the comfort of streaming services and snacks. So what has been the impact on sales?
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Category Report
Off the wagon: low & no category report 2020
Brits are turning to booze in lockdown. But sales of low & no drinks are still on the up – so what’s motivating shoppers?
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Category Report
An unusual medicine: yoghurts category report 2020
Shoppers are prescribing themselves probiotics amid coronavirus panic. So are yoghurts fast becoming the next functional food?
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Category Report
Home-working chic: beauty & suncare category report 2020
Coronavirus has forced much of the UK indoors. So how will the beauty market manage when there’s no reason to get dolled up?
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Category Report
The clean-eating BBQ: barbecue category report 2020
The time of the ‘dirty’ burger is over. Consumers are seeking out cleaner, more sustainable and more exotic fare for their BBQs
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Category Report
The rise and fall: bottled water category report 2020
Bottled water has crashed to earth after five years of solid growth. Can it, like Craig David, stage a comeback?
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Category Report
Magic act: dairy drinks category report 2020
Dairy drinks are pulling tricks out of their hats to tempt ever more demanding shoppers, who are looking for multiple benefits
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Category Report
Doctor’s orders: snack bars category report 2020
In the 1970s, Mars first claimed its bars helped you ‘work, rest and play’. Today, snack bars are rekindling those health associations
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Category Report
The bad guy: juices & smoothies category report 2020
While it may not be a poison apple, juice has become a villain thanks to a flurry of negative press. How is it fighting back?
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Category Report
Never mind the weather: ice cream category report 2020
Last summer was a washout. But ice cream brands are beating the weatherman with premium propositions and on-trend innovation