Archive of all category reports – Page 26
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Category ReportEnd of an era? Soft drinks category report 2020
Coke has survived world wars and depressions. But it’s halted ads in the coronavirus pandemic – representing a sea change for soft drink
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Category ReportThe pandemic pantry: ambient & canned goods category report 2020
No-deal Brexit planning prepared many suppliers for a rocky road ahead. But the coronavirus outbreak saw shelves wiped clean
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Category ReportNetflix and crisps: crisps, nuts & bagged snacks category report 2020
Locked-down Brits are turning to the comfort of streaming services and snacks. So what has been the impact on sales?
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Category ReportOff the wagon: low & no category report 2020
Brits are turning to booze in lockdown. But sales of low & no drinks are still on the up – so what’s motivating shoppers?
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Category ReportAn unusual medicine: yoghurts category report 2020
Shoppers are prescribing themselves probiotics amid coronavirus panic. So are yoghurts fast becoming the next functional food?
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Category ReportHome-working chic: beauty & suncare category report 2020
Coronavirus has forced much of the UK indoors. So how will the beauty market manage when there’s no reason to get dolled up?
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Category ReportThe clean-eating BBQ: barbecue category report 2020
The time of the ‘dirty’ burger is over. Consumers are seeking out cleaner, more sustainable and more exotic fare for their BBQs
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Category ReportThe rise and fall: bottled water category report 2020
Bottled water has crashed to earth after five years of solid growth. Can it, like Craig David, stage a comeback?
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Category ReportMagic act: dairy drinks category report 2020
Dairy drinks are pulling tricks out of their hats to tempt ever more demanding shoppers, who are looking for multiple benefits
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Category ReportDoctor’s orders: snack bars category report 2020
In the 1970s, Mars first claimed its bars helped you ‘work, rest and play’. Today, snack bars are rekindling those health associations
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Category ReportThe bad guy: juices & smoothies category report 2020
While it may not be a poison apple, juice has become a villain thanks to a flurry of negative press. How is it fighting back?
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Category ReportNever mind the weather: ice cream category report 2020
Last summer was a washout. But ice cream brands are beating the weatherman with premium propositions and on-trend innovation
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Category ReportThe next margherita? Pizza category report 2020
A kiwifruit pizza may have caused outrage, but it’s on trend. Because consumers are lapping up healthier, vegan fare
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Category ReportSmooth criminal: tobacco category report 2020
The smooth taste of menthol cigarettes will soon be illegal. How is big tobacco fighting back?
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Category ReportScaring the giants: vaping category report 2020
Brits are ditching cigarettes in favour of specialist vaping devices. That’s got big tobacco running scared
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Category ReportSpicing up babycare: infant care category report 2020
Socially conscious small brands are giving market leaders a serious run for their money
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Category ReportMissing the mark: cooking sauces & meal kits category report 2020
Most of the major mults have reacted to the meals kits challenge with versions of their own. Why can’t they make them work?
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Category ReportThe household evolution: household products category report 2020
It’s survival of the fittest in the price-led household market. As own label gains ground, brands are having to evolve to survive
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Category ReportCull of the cartoons: cereals category report 2020
As Lidl, Aldi and Asda axe their cereal characters in the name of health, does this mean the days of the cute mascot are numbered?
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Category ReportFancy that! Easter category report 2020
As Brits develop a taste for the finer things at Easter, it’s out with the standard shell egg and in with premium products