Archive of all category reports – Page 55
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Category ReportCakes & Biscuits Category Report 2014
This year’s biscuit success story is McVitie’s Digestives, which launched in 1892. It is up 11.8% in value…
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Category ReportAlcoholic Drinks Category report 2014
For all our good intentions, we’re still drinking more at home…
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Category ReportFocus on Alcohol
Meet Steph and Dom, the ‘posh couple’ from Channel 4 show Gogglebox, who once had such a good night in on the fizz and coc…
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Category ReportConfectionery Category Report 2014
Our massive category report looks at three distinct areas: confectionery NPD, own label, and the war on sugar…
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Category ReportFocus on Confectionery: Own label
An army of own-label confectionery characters and posh sweet treats are stealing a march on brands…
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Category ReportFocus on Confectionery: the war on sugar
War has been declared on sugar. Just last month new research found that sugar, not salt, causes high blood pressure…
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Category ReportFocus on Confectionery: NPD
Anyone for chocolate-covered potato crisps? It’s not much of a stretch to imagine them on UK shop shelves soon…
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Category ReportOC&C Top 150 Supplier Rankings 2014
In the toughest grocery retail conditions for a generation, it’s not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150…
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Category ReportSports Nutrition Category Report 2014
As protein continues to move into the mainstream, the booming sports nutrition category has been one of the greatest beneficiaries.
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Category ReportFocus on Sports Nutrition
Sports nutrition has explosive potential, especially in impulse and convenience. Will retailers give it the space it needs?
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Category ReportFocus on Spirits: highs and lows
The spirits market is increasingly polarised, with premium lines and premixes thriving alongside cheaper, lower-abv produc…
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Category ReportSpirits Category Report 2014
It’s a tale of two extremes in the spirits market. Premium spirits are flying, while cheaper brands are also performing strongly…
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Category ReportSauces & Condiments Category Report 2014
Brits are getting saucier. Value sales of sauces & condiments have surged 4.9% over the past year and volumes are up 3.4%…
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Category ReportFocus on Sauces & Condiments: the heat is rising...
Brits’ passion for all things spicy is sending sales of chilli sauces soaring but where does this leave old favourites?…
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Category ReportThe Dairymen 2014
The UK dairy industry is at a crossroads. With EU milk quotas to be removed next year, the sector’s focus is zeroing in on how to make the most of the opportunities offered by the new regime
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Category ReportHot Beverages Category Report 2014
There’s trouble brewing for makers of Britain’s traditional cuppa, as Brits develop a taste for premium and speciality brands…
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Category ReportFocus on Hot Beverages
Coffee pod sales are soaring. Now tea pods want in. How big can pods get? And what do changing tastes mean for staple brew…
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Category ReportBatteries Category Report 2014
After years of value decline, induced by changing device trends, heavy promoting, and indifferent customers, the battery sector has been re-energised…
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Category ReportFocus on Batteries: the buzz is back
After years of value decline, battery sales are up, with Energizer and Panasonic in particular thriving. What’s brought the change?
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Category ReportFocus on Hot Desserts
Recession-hit Brits sought comfort in retro puds but now their enthusiasm is cooling. Time for a brand makeover?…





