Archive of all category reports – Page 61
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Category Report
Functional foods - NPD challenge
Forget all-purpose vitamin drinks. Get More offers you exactly the vitamins you want…
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Category Report
Functional foods facts
Brands with vague functional claims or that give limited benefits to the user are likely to fall by the wayside…
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Category Report
Focus on functional food
After the EFSA crackdown on spurious claims, how are brands pushing their functional lines to make them fitter for the future?
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Category Report
Focus on free-from
The free-from category is booming, widening into new categories and pulling in mainstream manufacturers keen to grab share…
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Category Report
Focus on butter & spreads
Butter is booming. But with costs rising, is growth sustainable and how can margarine recover lost sales?
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Category Report
Innovations in butter and spreads
As spread sales slide, butter is booming. What is happening in NPD in the butter and spreads sector?
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Category Report
Arla shifts promo tactics to push value back into category
It’s not how much you promote that really matters in butters and spreads…
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Category Report
Record price hikes for dairy farmers in tight times
With bad weather leading to continuing milk shortages, manufacturers are set to feel the pinch in 2013…
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Category Report
'Healthy' spreads face battle to convince shoppers
There may have been a glut of health-orientated NPD but sales in the sub-category are anything but healthy…
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Category Report
Kantar Worldpanel on butter & spreads market
The 1.5% decline in the butter, spreads & margarine market has been driven by price deflation and less frequent shops…
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Category Report
Focus on butter & spreads: Moove over margarine
Butter is booming. But with costs rising, is growth sustainable and how can margarine recover lost sales?…
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Category Report
OC&C Global 50
There’s a new ‘big five’ to watch out for in Africa. They’re global fmcg behemoths Nestlé, Procter & Gamble, Unilever, PepsiCo and Coca-Cola. Find out more in our OC&C Global 50 report.
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Category Report
Beer & cider: a case of brewer's droop
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help…
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Category Report
Rock on! Ale meets music as stars brew up a storm
Beer is the new rock’n’roll. Look no further than the glut of new beers brewed by bands over the past year for proof.
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Category Report
A Good Call? Foster's cuts its ad spend
We’ve been seeing plenty of the Good Call duo of late, despite Foster’s cut in spend.
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Category Report
Focus on beer and cider
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help defy the droop?
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Category Report
Miller 18-beer pack proves a hit
Miller Genuine Draft is borrowing a cool idea from Savanna Cider in a bid to revive flagging sales…
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Category Report
Lager gets lively as 1664 ousts Beck's
Ooh ahh, Cantona. With a little help from new TV ads starring the goal-scoring Gaul…
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Category Report
Mixed packs offer risk-free way to experiment
A multipack is not just for Christmas these days - or Father’s Day for that matter…
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Category Report
The beers that do what they say on the bottle
While brewers and retailers have puzzled for years over ways to boost the gastronomic credentials of beer…