Archive of all category reports – Page 66
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Category Report
Halloween: NPD
Premier Foods is looking to take a bigger slice of the Halloween cake market with its third ambient Halloween cake line…
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Category ReportFocus on home baking
Own label is eating into the home-baking cake. Can the brands defend themselves with NPD or is a promotional war inevitable?
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Category ReportFocus on canned food
Ambient food is enjoying a renaissance as the lengthy winter has coincided with a spate of smoking hot NPD. How long can it last?
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Category ReportMale Grooming: regime change
Functional categories such as deodorant and shower products are in volume growth…
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Category Report
Male grooming: NPD
Metrosexual man is dead. Long live Wingman, “for the real man in all of us”… grrr. But this three-in-one Multi-Gel…
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Category ReportPound stores rev up for biggest-ever Halloween
They’re raising a glass to Halloween in the pound shops - a pink neon cocktail glass (99p for 8) in the case of 99p Stores…
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Category ReportFocus on male grooming: the smelly hippy's back
Today’s young ones are canning deodorant and skipping hairwashes. What can the market do to return to growth?…
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Category Report
Halloween: how are retailers cashing in?
Halloween isn’t just for kids. Its appeal is widening as more and more adults are bitten by the bug…
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Category ReportCanned heat
Ambient food is enjoying a renaissance as the lengthy winter has coincided with a spate of smoking hot NPD. How long can it last?
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Category ReportCanned foods: NPD
Spicing up the canned fish aisle at Tesco is a Mackerel in Sweet Chilli Sauce…
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Category ReportBrands turn to plastic as they kick the can habit
Rigid plastic is the new metal in 2013. The past 12 months have seen significant NPD across a variety of packs and sizes…
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Category ReportCanned goods: Kantar Worldpanel
The canned goods market is seeing year-on-year growth of 4.5% compared with 4.2% growth last year.
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Category ReportBakery goes into battle
Own label is eating into the home-baking cake. Can the brands defend themselves with NPD or is a promotional war inevitabl…
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Category ReportA sector that's rising fast... but what do the analysts say?
Baking has experienced a massive revival in the downturn…
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Category ReportBrands try new ways to get noticed
Many home baking suppliers are favouring events, online forums and recipe sites as a way to reinforce brand messages.
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Category ReportBaby cakes take baby steps in home baking
It’s not just the birth of a royal baby that can boost home baking sales…
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Category Report
Home baking: NPD
Humdinger is bringing out a range of organic home-baking products comprising 350g bags of raisins or sultanas…
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Category Report
Heinz races ahead with ad spend
Last winter Heinz forked out £4m overall (£2.5m on ad space) on a TV and radio push for soups…
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Category ReportFeatured space is a key area of investment
Use of featured space in the ambient category has increased by as much as 52% according to Heinz…
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Category ReportDawn of the ambient ready meal category
“It’s an opportunity for us to have a convenience section within grocery,” is how Tesco grocery buying manager Annie Moseley describes…





