Archive of all category reports – Page 72
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Category Report
Frozen foods: Greggs thaws flatlining frozen foods
Historically considered a category that thrives in tough economic times…
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Category Report
Going for gold: the winning TV adverts in 2012
We know who won on the track and in the field. But who were the gold medal winners in fmcg TV advertising this year?…
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Category Report
Canned goods: Cans in crisis as shoppers shun staples
Canned food has been put through the wringer in 2012…
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Category Report
Cakes: Cake brands fail to rise to the occasion
Another year, another slightly stale performance in the cakes sector…
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Category Report
Bread: Sliced sales suffer as new formats fly
Daily bread? Not so much. As the long-term fall in consumption continues, there’s no relief for sliced loaves…
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Category Report
Biscuits: Belvita is a lone beacon in biscuits
The British love affair with sweet biscuits hasn’t crumbled…
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Category Report
Bagged snacks: Premium crisps work for Walkers
Bagged snacks have lost none of their crunch in 2012 on paper…
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Category Report
Baby products: Pouch format helps Ella's take top spot
Last year, organic brands were the one bright spot in an otherwise gloomy picture for wet babyfoods…
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Category Report
Alcoholic drinks: Stella Cidre and Smirnoff star in scrap
No one would suggest it’s been an easy year for Britain’s booze industry…
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Category Report
Confectionery: chocolate - No love for singles but sharing soars
This could be seen as the year in which Kraft made its mark on the Cadbury brand…
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Category Report
Momentum lost as BSM brands flag
The butters and spreads category has suffered a painful fall from grace over the past year…
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Category Report
Top campaign of the year (11-20)
Video:Green Giant_Boy Turns into Cartoon Boy with Green Giant advert11. Green GiantCanned: vegetables General recall: 61% Brand linkage: 89% A child turns into an animated character when he is transported from the kitchen table to the magical world of the Green Giant, as our entirely well-intentioned hero delights in showing ...
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Category Report
Petcare - It's Felix by a whisker as can sales slip
Petcare suppliers have been fighting like cats and dogs for their share of a category that’s slipped slightly…
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Category Report
Tobacco: Display ban sees smokers downtrading
In a year in which the tobacco display ban finally arrived – in England, at least – the prevailing trend in the market…
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Category Report
Top products survey 2012
Grocery has been under a cloud in 2012. Who’s sinking, who’s weathering the storm, and who’s home and dry?
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Category Report
Giant strides for Northern Ireland's food and drink industry
Once a lost cause, Northern Ireland’s image is changing, as both a tourist destination and a place to do business…
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Category Report
Hot desserts innovations
Missed out on a Heston concoction? Fear not: Hain Daniels has also tapped into the festive market…
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Category Report
Irwin's gains down to supply chain as much as celebrity chef
Irwin’s Bakery is celebrating its centenary in 2012, but MD Brian Irwin points to a far more recent anniversary…
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Category Report
Northern Ireland Ireland's best food and drink innovations
Glens of Antrim MD Michael McKillop is on a mission to bring some interest and excitement back…
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Category Report
Asda develops regional own-label range for NI
It may only be 20 miles across the Irish Sea, but Northern Ireland has some marked differences to the mainland…