Category reports – Page 43
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Category ReportHalloween Category Report 2015
Last year a tragic accident cast a dark shadow over the annual supermarket Halloween bonanza. What’s changed since then?…
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Category ReportHome baking category report 2015
Prices are on the up in the home baking aisle despite the soaring influence of the discounters. Can the new Bake Off series sustain growth?
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Category ReportCanned & ambient category report 2015
No self-respecting survivalist would be without a bunker full of tinned food. But is the canned and ambient category in a dark place?
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Category ReportLeft on the shelf? Canned & Ambient Category Report 2015
The overall category is having a tough time, but key brands and sub-sectors are bucking the trend
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Category ReportDiscounters rise: Home Baking Category Report 2015
Prices are on the up in the home baking aisle despite the soaring influence of the discounters
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Category ReportOC&C Global 50: the giant slowdown
Global growth for fmcg giants has seldom been so anaemic
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Category ReportWhere to for free from?
Brits have spent an extra £100m on free-from food and drink - but where should it go in-store?
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Category ReportFocus on functional food 2015
As more products are being sold as ‘superfoods’, some worry the term is losing credibility
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Category ReportFocus on free from 2015
Where should free-from go in store: in its own fixture or among conventional products?
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Category ReportFunctional food category report 2015
What can functional brands do to mitigate risk?
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Category ReportFocus on lunchbox 2015
One of the biggest Lib Dem initiatives to come out of the coalition was free school meals. How has this affected lunchboxes?
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Category ReportLunchbox category report 2015
What does the coming year hold for players trying to earn a crust from the lunchbox sector?
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Category ReportFocus on beer & cider 2015
A year ago cider was booming. Now, in absolute volume terms, it’s the sector’s worst performer. Why?…
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Category ReportBeer & cider category report 2015
Is cider’s slight slide over the past year just a blip or a sign of things to come?
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Category ReportFocus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category ReportEnergy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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Category ReportFocus on Butters & Spreads 2015
Everyone from marge to veg spread players is adding butter to recipes as the wider spreads market slides. Is it paying off?
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Category ReportButters and spreads category report 2015
How can brands fight back to have a year worth toasting?
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Category ReportFocus on health & supplements 2015
Brits got through an extra 1.6 million packs of supplements in the past year. Can growth continue?
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Category ReportHealthcare and supplements category report 2015
Is the sector’s golden age about to be cut short? And is there any weight to the scare stories?