Category reports – Page 49
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Category ReportRice & Noodles Category Report 2015
Brits are slurping up record volumes of those famous Japanese staples, rice & noodles
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Category ReportWhy Britain is turning Japanese: Rice & Noodles Category Report 2015
Brits have slurped up an extra 12 million tonnes of rice & noodles in the past year. What’s driving the growth?
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Category ReportBreakfast category report 2015
Are British breakfasts really changing that fast? And what can traditional breakfast brands do to keep the newcomers in check?
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Category ReportThe new face of breakfast? Breakfast category report 2015
On the go breakfast is booming, with drinks, biscuits and bircher pots in growth
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Category ReportHalloween category report 2015
How have the supermarkets responded to the risk? How will sales of costumes and Halloween goods in general fare this year?
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Category ReportMale grooming category report 2015
Bristling beards and moustaches are the look of choice for many British men, 45% of whom now sport some kind of facial hair
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Category ReportIs it time to go in hot pursuit of the hirsute?
With nearly half of British men now sporting some kind of facial hair, razor sales have lost their edge
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Category ReportHalloween Category Report 2015
Last year a tragic accident cast a dark shadow over the annual supermarket Halloween bonanza. What’s changed since then?…
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Category ReportHome baking category report 2015
Prices are on the up in the home baking aisle despite the soaring influence of the discounters. Can the new Bake Off series sustain growth?
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Category ReportCanned & ambient category report 2015
No self-respecting survivalist would be without a bunker full of tinned food. But is the canned and ambient category in a dark place?
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Category ReportLeft on the shelf? Canned & Ambient Category Report 2015
The overall category is having a tough time, but key brands and sub-sectors are bucking the trend
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Category ReportDiscounters rise: Home Baking Category Report 2015
Prices are on the up in the home baking aisle despite the soaring influence of the discounters
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Category ReportOC&C Global 50: the giant slowdown
Global growth for fmcg giants has seldom been so anaemic
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Category ReportWhere to for free from?
Brits have spent an extra £100m on free-from food and drink - but where should it go in-store?
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Category ReportFocus on functional food 2015
As more products are being sold as ‘superfoods’, some worry the term is losing credibility
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Category ReportFocus on free from 2015
Where should free-from go in store: in its own fixture or among conventional products?
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Category ReportFunctional food category report 2015
What can functional brands do to mitigate risk?
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Category ReportFocus on lunchbox 2015
One of the biggest Lib Dem initiatives to come out of the coalition was free school meals. How has this affected lunchboxes?
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Category ReportLunchbox category report 2015
What does the coming year hold for players trying to earn a crust from the lunchbox sector?
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Category ReportFocus on beer & cider 2015
A year ago cider was booming. Now, in absolute volume terms, it’s the sector’s worst performer. Why?…