Category reports – Page 54
-
Category ReportShoppers on ‘green wave’ to cleaner households
Shoppers don’t just want clean undies these days. They want their consciences to be spotless too. Hence the rise in environmentally friendly household brands.
-
Category ReportFocus on Cereals
Breakfast ain’t what it used to be. Demand for food that can be eaten on the move - or at a desk - is transforming the market…
-
Category ReportFocus on Babycare
The British birthrate is at its highest rate since 1971. But which parts of the baby market are delivering the strongest returns, and which are still struggling? Submissions deadline: 9 January
-
Category ReportCan the Swiss help save cereal?
As sales of cereals go cold, bircher muesli and granola brands are booming. Why?…
-
Category ReportAdded sugar must be cut, kids yoghurt brands told
Fizzy drinks, cereals and confectionery are obvious whipping boys for the health lobby. But yoghurts, particularly aimed at babies and kids, are also under fire from health campaigners. You can understand why when you look at the sugar content of many kids yoghurts - low-fat and salt products that otherwise ...
-
Category ReportFocus on Babycare: baby boom... what baby boom?
We may be multiplying at the fastest rate since the 1970s but sales in the baby aisle are struggling. Why?…
-
Category ReportFocus on Jams & Spreads
Pooh would be proud. For the first time we spent more money on honey than we did jam last year. But honey’s not the only sweet stuff enjoying value and volume growth… Submissions deadline: 2 January
-
Category ReportCurd brands cash in on the Mary Berry effect
Curd is having a revival. It may still be the smallest sector in jams, spreads & honey…
-
Category ReportFocus on Jams & Spreads: Honey sales surge
Shoppers are returning to the spreads fixture in their droves, with honey booming. Why? How can the buzz continue?…
-
Category ReportFocus on Easter
The Easter market has bounced back but shell eggs are struggling. Will sizing them up as luxury adult treats make the difference?
-
Category ReportTop Products Survey 2013
The Grocer’s gigantic Top Products Survey 2013 rounds up the year’s fmcg successes, harnessing exclusive data from Nielsen…
-
Category ReportFocus on Adult Soft Drinks
The sobering truth is that Brits are buying less booze, which presents a huge - and relatively untapped - opportunity for the soft drinks market.
-
Category ReportFocus on Food on the Go
As more and more of us opt to grab food on the hoof, we’re being confronted with an increasingly bewildering array of choice.
-
Category ReportLeerdammer and Dairy Crest have year round TV ads for cheese
Leerdammer’s been flashing the cash, a hike in spend of more than 200% elevating it to the number nine spot…
-
Category ReportWyke Farms, Butlers, Dziugas, Pilgrims Choice: NPD in cheese
A 15-month-old ‘full and rounded’ vintage Cheddar is the latest offering from Somerset-based Wyke Farms…
-
Category ReportThe rise of low fat and salt cheeses
‘Healthy’ and ‘cheese’ are not two words historically seen in the same sentence…
-
Category ReportDziugas sets up coffee shops to promote new cheese
Lithuanian cheese brand Džiugas is taking the concept of sampling to another level…
-
Category ReportNew Philadelphia flavours inspire own-label copies
‘Chocolate Philly – don’t be silly’ Jennifer Saunders told viewers in an ad campaign…
-
Category ReportAssosia assesses cheese market promotional activity
All of the 10 most-promoted cheese brands (including own label) have increased their use of featured space deals…
-
Category ReportCheese brands look to cross-category launches
Crunch time is fast approaching for many mainstream cheese brands as growth becomes increasingly elusive…