Category reports – Page 60
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Category ReportCanned foods: NPD
Spicing up the canned fish aisle at Tesco is a Mackerel in Sweet Chilli Sauce…
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Category ReportBrands turn to plastic as they kick the can habit
Rigid plastic is the new metal in 2013. The past 12 months have seen significant NPD across a variety of packs and sizes…
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Category ReportCanned goods: Kantar Worldpanel
The canned goods market is seeing year-on-year growth of 4.5% compared with 4.2% growth last year.
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Category ReportBakery goes into battle
Own label is eating into the home-baking cake. Can the brands defend themselves with NPD or is a promotional war inevitabl…
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Category ReportA sector that's rising fast... but what do the analysts say?
Baking has experienced a massive revival in the downturn…
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Category ReportBrands try new ways to get noticed
Many home baking suppliers are favouring events, online forums and recipe sites as a way to reinforce brand messages.
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Category ReportBaby cakes take baby steps in home baking
It’s not just the birth of a royal baby that can boost home baking sales…
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Category Report
Home baking: NPD
Humdinger is bringing out a range of organic home-baking products comprising 350g bags of raisins or sultanas…
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Category Report
Heinz races ahead with ad spend
Last winter Heinz forked out £4m overall (£2.5m on ad space) on a TV and radio push for soups…
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Category ReportFeatured space is a key area of investment
Use of featured space in the ambient category has increased by as much as 52% according to Heinz…
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Category ReportDawn of the ambient ready meal category
“It’s an opportunity for us to have a convenience section within grocery,” is how Tesco grocery buying manager Annie Moseley describes…
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Category ReportTaking the forecourt fight to the supermarkets
The independent filling station has far more flexibility and adaptability than the supermarket station…
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Category ReportFocus on lunchbox
A proposed ban on school packed lunches has forced the sector to take a long hard look at its health credentials… or lack thereof…
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Category Report
The lunchbox squeeze
A proposed ban on school packed lunches has forced the sector to take a long hard look at its health credentials… or lac…
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Category ReportLunchbox: Key categories analysed by Kantar World Panel
Despite long-term growth, lunchbox consumption has stalled over the last couple of years, and has dropped 0.4% on a year ago…
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Category ReportAre the days numbered for school lunchboxes?
Not since Jamie Oliver alerted us to the horrors of the Turkey Twizzler have school meals come under so much scrutiny…
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Category ReportWhy more brands are in a New York state of mind
Traditional British sandwiches are still going great guns thanks to the Coronation celebrations, the summer of sport and the good weather…
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Category ReportSuppliers get behind the health agenda
With health the number one consideration for consumers according to Kantar, brands have had to shape up…
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Category ReportLunchbox: light is might NPD
Walkers is targeting the whole family with the launch of its latest low-fat offering: Walkers Mighty Lights…
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Category ReportGoing to extremes
Vimto Soft Drinks is set to launch a new energy drinks brand under licence from the Extreme Sports Company.