Category reports – Page 62
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Category ReportFocus on beer and cider
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help defy the droop?
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Category ReportMiller 18-beer pack proves a hit
Miller Genuine Draft is borrowing a cool idea from Savanna Cider in a bid to revive flagging sales…
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Category ReportLager gets lively as 1664 ousts Beck's
Ooh ahh, Cantona. With a little help from new TV ads starring the goal-scoring Gaul…
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Category ReportMixed packs offer risk-free way to experiment
A multipack is not just for Christmas these days - or Father’s Day for that matter…
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Category ReportThe beers that do what they say on the bottle
While brewers and retailers have puzzled for years over ways to boost the gastronomic credentials of beer…
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Category ReportCidre turns cider into a pricier affair
In just two years, Stella’s done a lot for cider…
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Category ReportFocus on beer & cider - Kantar Worldpanel
The market hasn’t done well over the past 52 weeks and has failed to continue its strong 9.7% growth we saw in the previous year…
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Category ReportCan 'mega' cans help reverse falling sales?
Bottles are flattening cans in beer and cider. “In the retail environment, the bottle is king at the moment,”…
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Category ReportOld brands turn to new variants as growth slows
Using the safety net of an existing brand to introduce a variant is nothing new to the drinks aisle…
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Category ReportMultiples increase promo activity in price-match war
There may have been an 18.3% decline in beer & cider deals by the 10 most promoted brands in the past year…
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Category ReportHobgoblin's wickedly strong year
Ale has enjoyed decidedly mixed fortunes over the past year.
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Category Report
A big year for NPD
Aspall’s newest cyder celebrates the centenary of composer Benjamin Britten, who lived in Aspall’s Suffolk heartland…
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Category ReportFocus on sports & energy drinks
Energy drinks are motoring but sports drinks are in reverse. Why the gulf in performance… and what can be done to rev up sales?…
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Category Report
Click & collect in independent retailers' offer
Business Barometer: do you currently offer a click & collect collection point in your store?…
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Category ReportSimplyFresh and Goodness Foods supply my store
I source all of my fruit & veg from local markets, with the support of SimplyFresh, and use many local suppliers…
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Category ReportNewspapers: how independents can make the most of them
While it’s true that younger people are accessing news content online, there remains a healthy demand for newspapers…
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Category Report
Focus on sports drinks - the engine stalls
Energy drinks are motoring but sports drinks are in reverse… and what can be done to rev up sales?…
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Category ReportIs Monster munching Relentless?
With Monster thriving and Relentless struggling, it’s no surprise some commentators have suggested the former is cannibalising the latter…
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Category ReportLucozade shored up by GSK in an ailing sports drinks sector
Promotions among the top 10 brands have fallen marginally in the past year…
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Category ReportEnergy drinks- Kantar Worldpanel
The sports & energy drink category continues to outperform the rest of the take-home soft drinks market…