Category reports – Page 7
-
Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
-
Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
-
Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
-
Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
-
Category ReportWinter remedies trends 2024: How discounters are reshaping the medicines aisle
With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands?
-
Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
-
Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
-
Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
-
Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
-
Category ReportHome baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food
-
Category ReportOrganic trends 2024: Can organic find its hero?
As organic volumes fall, can newly rebranded industry body UK Organic be a successful champion? And what are brands doing?
-
Category ReportInfant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
-
Category ReportFree-from trends 2024: Dull and tasteless no more
Gone are the days when free-from was often thought of as joyless. What’s driving today’s livelier approach to avoiding allergens?
-
Category ReportKids’ lunch trends 2024: Obesity unpacked?
Childhood obesity peaked in lockdown. Today, it remains above pre-pandemic levels. So do our packed lunches need to change?
-
Category ReportLunch trends 2024: Why lunch is going places
As food-to-go options get more adventurous, brands are looking to broaden the horizons of lunchboxes, too. Who’s winning?
-
Category ReportDoes Buy British stand a chance for supermarket fresh produce?
Can government intervention secure the UK’s fresh produce production? What can be done do to turn around the decline?
-
Category ReportSauces & condiments 2024: Posh restaurants tap Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
-
Category ReportCheese trends 2024: Battle of the heavyweights
The big cheese brands are back in growth and fighting for consumer attention. Who will win, and where does this leave smaller producers?
-
Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
-
Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?