Category reports – Page 71
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Category ReportSoup: Own label on top as soup war heats up
The big story in soup this year has been the battle of the brands versus own label…
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Category ReportSoft drinks - Battle of the bottlers, and bad weather
The wet summer has made it tough going for soft drinks. Volumes have fallen across carbonates, squashes & cordials…
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Category ReportSavoury pies & meat snacks: Succour for Pukka amid pie declines
Meat and wheat have been two of the ingredients worst hit by inflation this year…
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Category ReportTable sauces - Some like it hot, but sales run a tad cold
Britain, it seems, is well and truly off the sauce…
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Category ReportTop campaign of the year (51-60)
McCain, Listerine, Kellogg’s Special K, Strongbow, Jacob’s Creek, Air Wick, Ben & Jerry’s Core…
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Category ReportTop campaign of the year (61-71)
Yazoo, Yazoo, Cow & Gate, Volvic, Mr Kipling, Dr Oetker, Calpol, Filippo Berio…
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Category ReportTop campaign of the year (21-30)
Ambrosia, Fairy, Vanish, Foster’s, Heinz Squeeze & Stir, Yakult, Finish, Comfort, Gillette, Oral-B…
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Category ReportTop campaign of the year (31-40)
Kingsmill, The Black Grouse, Colman’s, Cravendale, Red Bull, Tresemmé, Heinz sauces, John West tuna…
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Category ReportTop campaign of the year (41-50)
Birds Eye rice, Head & Shoulders, Twinings, Pampers, Nutella Jams & spreads, Ginsters of Cornwall…
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Category ReportRice, pasta & noodles - Pot snacks give brands instant win
On most people’s lists of cheap, filling foodstuffs, rice, pasta and noodles would probably feature…
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Category ReportTop campaign of the year (1-10)
Heinz Beanz, Colgate Sensitive Pro-Relief, Plenty Paper Towels, Gaviscon Double Action, Walkers Crisps….
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Category ReportPersonal care - Body rocks: personal care sales sparkle
Keeping up appearances remains a top priority for British consumers, who have continued to splash the cash…
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Category ReportPaper products: Nappy rash? Huggies exits on sales high
Surely a company wouldn’t scrap a product that has just posted a year-on-year increase in volume sales…
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Category Report
Over the counter - Brands smart as own label gains ground
Suppliers of branded medicines have a headache no tablet can cure…
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Category ReportOils: Oils struggle to kick deal dependency
It’s hard to think of a more commoditised market than oils – and for yet another year the category has suffered…
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Category ReportLaundry: New formats winning out once again
After a blip last year, when consumers’ long-term migration to gels and liquids was suspended…
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Category Report
James & spreads: Jams stuck in reverse as spreads shine
Fewer and fewer consumers, it seems, want jam today…
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Category ReportIce cream - Unilever strengthens its Core
Appalling summer weather dampened an already double-dipped economy…
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Category ReportHousehold: Air Wick off the scent, but Dettol shines
Household products should be relatively immune to consumer spending cuts…
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Category ReportHot beverages - Builders' tea diluted by fancy brews
Whatever happened to the good old British cuppa? Walk down the hot beverages aisle today and you’re inundated…