Category reports – Page 72
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Category Report
Cereals: Pot of gold? It's all about the deskfast
With more and more breakfasts eaten at work or even in transit…
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Category Report
Confectionery: sugar - Sour is sweet but candy can do better
The market doesn’t look so sweet for sugar confectionery manufacturers…
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Category ReportDairy: Cheese - Big cheese brands back in the black
The juggernaut of the cheese category is firmly back in the fast lane…
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Category Report
Dairy: drinks - Dairy-free up as milk leaks value sales
It is never boring in dairy, people in the industry are wont to say, and this adage certainly proved true in 2012…
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Category Report
Dairy: yoghurt & desserts: Yoghurts on back foot in brekkie wars
On the face of it, little has changed in yoghurts and desserts over the past 12 months…
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Category ReportFrozen foods: Greggs thaws flatlining frozen foods
Historically considered a category that thrives in tough economic times…
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Category ReportGoing for gold: the winning TV adverts in 2012
We know who won on the track and in the field. But who were the gold medal winners in fmcg TV advertising this year?…
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Category Report
Canned goods: Cans in crisis as shoppers shun staples
Canned food has been put through the wringer in 2012…
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Category Report
Cakes: Cake brands fail to rise to the occasion
Another year, another slightly stale performance in the cakes sector…
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Category Report
Bread: Sliced sales suffer as new formats fly
Daily bread? Not so much. As the long-term fall in consumption continues, there’s no relief for sliced loaves…
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Category Report
Biscuits: Belvita is a lone beacon in biscuits
The British love affair with sweet biscuits hasn’t crumbled…
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Category Report
Bagged snacks: Premium crisps work for Walkers
Bagged snacks have lost none of their crunch in 2012 on paper…
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Category Report
Baby products: Pouch format helps Ella's take top spot
Last year, organic brands were the one bright spot in an otherwise gloomy picture for wet babyfoods…
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Category Report
Alcoholic drinks: Stella Cidre and Smirnoff star in scrap
No one would suggest it’s been an easy year for Britain’s booze industry…
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Category ReportMomentum lost as BSM brands flag
The butters and spreads category has suffered a painful fall from grace over the past year…
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Category Report
Confectionery: chocolate - No love for singles but sharing soars
This could be seen as the year in which Kraft made its mark on the Cadbury brand…
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Category ReportTop campaign of the year (11-20)
Video:Green Giant_Boy Turns into Cartoon Boy with Green Giant advert11. Green GiantCanned: vegetables General recall: 61% Brand linkage: 89% A child turns into an animated character when he is transported from the kitchen table to the magical world of the Green Giant, as our entirely well-intentioned hero delights in showing ...
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Category Report
Tobacco: Display ban sees smokers downtrading
In a year in which the tobacco display ban finally arrived – in England, at least – the prevailing trend in the market…
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Category ReportPetcare - It's Felix by a whisker as can sales slip
Petcare suppliers have been fighting like cats and dogs for their share of a category that’s slipped slightly…
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Category ReportTop products survey 2012
Grocery has been under a cloud in 2012. Who’s sinking, who’s weathering the storm, and who’s home and dry?