Category reports – Page 76
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Category ReportHousehold brands all washed up
Sometimes an economic situation gets so bad that it threatens to – as Domestos would put it – kill weak brands dead…
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Category ReportP&G brands taking a back seat in the promo death spiral
Brands have been caught a “death spiral” as the competition gets more cut-throat…
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Category ReportBrands ramp up ad spend for 2013
Five of household’s biggest brands significantly cut ad spend last year…
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Category ReportHousehold products: Kantar Worldpanel data
Value growth can be primarily attributed to price inflation…
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Category ReportI, Robot: saving backs in the future
It looks as if households of the not-too-distant future will not just be weighing up how to save money on cleaning…
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Category ReportOwn label offers high quality, eco-friendliness and thrift
Brands and retailers may be muting their green message in favour of a product functionality one…
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Category ReportDoes a Booker/Makro merger spell trouble for the competition?
As we reveal this year’s Big 30, we look at the impact of a bigger Booker…
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Category ReportIt's not all about Makro at Booker
With all of the excitement surrounding the Makro deal, it would be easy to overlook the success of Booker in 2012 before Makro even joins the party…
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Category ReportDear Mr Cameron...
We asked leading wholesale figures from the Big 30 what they would ask the government to do to help their business. Here’s what they said…
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Category Report
The Big 30 wholesaler rankings
Booker’s acquisition of Makro is under investigation by the Competition Commission. As we reveal this year’s Big 30 wholesaler rankings…
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Category Report
Focus on household
They dominate share in household goods but the big names are being hammered by own label. And don’t mention the Olympics…
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Category ReportFocus on cereal
The daytime TV ad ban hit sugary kids cereals hard. Now they are aiming for the sweet spot with healthier offerings. Will they hit it?
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Category ReportFocus on baby and toddler
The infant care category has been hit by consumers cutting back - with baby food suppliers under pressure to fight for share
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Category ReportEaster eggs go off the boil
The egg came before the chicken in Easter confectionery… but the chicken made up for lost time in 2012…
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Category ReportEaster - innovations
The Lindt bunny better watch its back there’s a new rabbit in town. Ferrero Rocher is adding a ‘golden touch’ to the £35m…
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Category ReportHome-baked Easter is just what the Dr ordered
Simnel is no longer the only cake on offer at Easter. People are whipping up all manner of home-baked goodies to mark the occasion…
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Category ReportThinking outside the box... or jar
Beer in a bag? Yoghurt in an edible container? Sprayable Marmite? Totally implausible?…
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Category ReportThe pundits' packaging picks
A plethora of innovative new packaging formats have hit supermarket shelves recently, from tactile drinks packs through to ingenious household cleaning products…
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Category ReportSomething borrowed AND something new
Although there have been numerous examples of cross-category packaging hitting the supermarket shelves over the past few years…
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Category ReportBeyond eggs: Easter toy story to get 'interesting'
Thought Easter was all about chocolate? Think again. Easter toys have been a key sales driver in Europe for years and now the trend is taking off here.“Toys make a perfect gift for Easter,” says Frederique Tutt, toy industry analyst for consumer market research company The NPD Group. “Toys sales ...