Archive of all category reports
Most recent first...
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Category ReportWhy tensions are running high in CBD: trends in CBD 2025
Food and drink products containing CBD still lack FSA safety authorisation due to legal red tape. How is this affecting demand?
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Category ReportPile ’em high… Batteries category report 2025
…and sell ’em cheap. That’s the tactic DIY and discount stores are adopting to sell more batteries. How can supermarkets fight back?
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Category ReportThe next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
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Category ReportBlack gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Category ReportMeat-free, naturally: trends in meat alternatives 2025
Concerns over UPFs are contributing to sinking sales for alt-meat. But more natural ingredients such as tofu are bucking the trend
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Category ReportHow pizza is going posh: trends in pizza 2025
As consumers turn away from frozen to fancier chilled options, brands are playing up premium toppings and regional variants
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Category ReportThe self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category ReportBeautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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Category ReportThe big Halloween weekender: trends for Halloween 2025
With Halloween 2025 falling on a Friday, retailers are gearing up for major sales of party lines. Which ones are likely to be the biggest hits?
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Category ReportWhy free-from needs a revamp: trends in free-from 2025
Many shoppers say free-from brands are boring. So, how can they spruce up their image?
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Category ReportCurrant affairs: how the cost of dried fruit is hindering home baking
As ingredient prices soar, classic bakes like fruitcake are on their way out. How can the sector get Brits back to their mixing bowls?
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Category ReportThe last hurrah? Sugar confectionery trends 2025
Sweets brands are splurging on deals and ads ahead of the delayed HFSS clampdown. Is this their final chance to flash some cash?
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Category ReportRise of the gourmet sandwich: lunchbox category report 2025
Supermarkets and foodservice are pushing posher sarnies as the battle for lunchtime hots up. Where does this leave packed lunch?
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Category ReportSauce of inspiration: trends in table sauces 2025
BrewDog’s been hitting the sauce. But not in the way you’d expect
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Category ReportWho will blink first? Trends in fresh produce 2025
UK growers are demanding more government and retail support to help them compete with cheap foreign imports. Will they get it?
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Category ReportCheers for cheese: trends in cheese 2025
Brits are getting more adventurous with their cheeses. Some are even putting it in cocktails. So, where does this leave cheddar?
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Category ReportEnergy hits new heights: trends in energy products 2025
As traditional energy drinks go from strength to strength, a new wave of challengers are broadening the sector’s horizons. How high can they climb?
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Category ReportOwn label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines