Archive of all category reports
Most recent first...
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines
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Category ReportRefillable revolution: trends in personal care 2025
Personal care brands are cutting plastic use by switching lines to refillable packaging. So, are single-use formats’ days numbered?
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Category ReportSomething to smile about: trends in oral care 2025
Oral care’s value sales are rocketing as stylish and sustainable challengers put pressure on the biggest players to up their game
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Category ReportA simple aim: Dairymen yoghurt category report 2025
Shoppers are increasingly spooked by long, complicated ingredient lists. So, yoghurt suppliers are going clean label
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Category ReportSpread too thin? Dairymen butter & spreads category report 2025
Increasing labour costs, squeezed milk supplies and increasing demand are all pushing up the price of butter to melting point
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Category ReportFull-fat indulgence: Dairymen milk category report 2025
Demand for creamier, full-fat milk is soaring as dietary advice turns in its favour and shoppers shun processed food & drink
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Category ReportThe real big cheese: Dairymen continental cheese category report 2025
Continental cheeses like parmesan are booming. But the threat of food fraud looms – and suppliers are working hard to wipe it out
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Category ReportBlue bounces back: Dairymen British cheese category report 2025
As cheddar sales drop, British blue has benefited from a hunger for flavour, heritage and authenticity among younger shoppers
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Category ReportThe viral scoop: Dairymen ice cream category report 2025
Creating online buzz is a key aim for smaller ice cream brands. But can clicks translate to long-term success?
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Category ReportSugar crash: dairy drinks Dairymen 2025 category report
Dairy drinks have enjoyed sweet sales growth – but potential inclusion in the soft drinks industry levy is turning things sour
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Category ReportHow functional can dairy get?
Today’s shoppers want enhanced benefits from their food and drink – and suppliers say dairy is perfectly positioned to take advantage
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Category ReportThe trolley problem: petcare category report 2025
Supermarkets and pet shops are losing sales as a new generation of pet parents turns to online and bargain stores. How can the mults fight back?
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Category ReportX-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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Category ReportThe end of cheap choc? Trends in chocolate 2025
Cocoa crises have caused chocolate’s volumes and profits to crumble. And shelf prices are soaring in supermarkets
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Category ReportWhy tensions are running high in CBD: trends in CBD 2025
Food and drink products containing CBD still lack FSA safety authorisation due to legal red tape. How is this affecting demand?
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Category ReportPile ’em high… Batteries category report 2025
…and sell ’em cheap. That’s the tactic DIY and discount stores are adopting to sell more batteries. How can supermarkets fight back?
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Category ReportThe next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
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Category ReportBlack gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Category ReportMeat-free, naturally: trends in meat alternatives 2025
Concerns over UPFs are contributing to sinking sales for alt-meat. But more natural ingredients such as tofu are bucking the trend
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Category ReportHow pizza is going posh: trends in pizza 2025
As consumers turn away from frozen to fancier chilled options, brands are playing up premium toppings and regional variants