All Celebrities articles
-
WhitepapersFrom trial to trust: how to build real brand loyalty in 2025
Youtube celebrities are disrupting the global FMCG industry, outperforming even the biggest of media budgets – without ever spending a penny on paid advertising. Two things have become inherently obvious to every industry expert under the age of 40: 1. TikTok is NOT “just a trend”; 2. ...
-
NewsJeremy Clarkson’s Diddly Squat range hits Deliveroo Hop
“Slow farming meets rapid delivery” according to Diddly Squat and Deliveroo
-
NewsFever-Tree to debut boozy RTD with Margot Robbie’s Papa Salt gin
It is the second spritz launched by the supplier in less than a year
-
Comment & OpinionWith Love, Meghan: an insubstantial look at ‘the joy of hostessing’
The show carries with it a sense the Duke and Duchess of Sussex have been casting about for ways to fulfil their Netflix contract
-
NewsPrime rival Más+ by Messi sports drink to launch in the UK
The hydration drink will launch exclusively in Spar stores from 10 March
-
NewsMcCain launches regenerative farming campaign with Rachel Brosnahan
Research from McCain has shown most people are not sure what regenerative agriculture is or its role in mitigating the impacts of climate change
-
NewsGlobal Brands to distribute Cardi B’s Whipshots vodka-infused whipped cream in the UK
The boozy tipple offered ’endless pairing opportunities’ said Global Brands
-
ProfilesSproud’s Sara Berger on Björk, plant-based and Forrest Gump
‘Shoppers should be feeling motivated to explore the new’
-
Comment & OpinionStars Cher and Javier Bardem shine for Uber Eats
Time travel and world domination concern Uber Eats’ celebrities
-
NewsDrip Water secures £4m investment to fuel overseas growth
British TV chef and musician Big Zuu is a co-founder and partner in the brand
-
NewsHarrison Ford stars in global Glenmorangie campaign
The mini-series depicts the Star Wars actor enjoy ‘the authentic Scottish experience’
-
Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
-
NewsRicky Gervais’ Dutch Barn vodka defends ‘distilled 70 times’ claim
Ellers Farm Distillery had ‘always been transparent’, its founder insisted
-
NewsKrishnan Guru-Murthy to host the Convenience Awards 2025
The Convenience Awards 2025 will take place on 19 March at the Victoria Warehouse
-
NewsTrip bolsters coffers with fresh celebrity investment
Investors include reality TV star Millie Mackintosh and supermodel Ashley Graham
-
Analysis & FeaturesDragons’ Den turns 20: how has it shaped fmcg entrepreneurship?
This January marks 20 years since Dragons’ Den first graced our screens on the BBC. From Levi Roots to Amelia Christie-Miller, founders look back on their experience in the Den and consider the show’s impact on the sector
-
Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
-
NewsChris Packham and Caroline Lucas resign from RSPCA due to welfare issues
The scheme has come under repeated fire by campaign groups, with four separate investigations revealing rule-breaking under the scheme in the last few months
-
Comment & OpinionDiageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
-
Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024