All Celebrities articles
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Profiles
Sproud’s Sara Berger on Björk, plant-based and Forrest Gump
‘Shoppers should be feeling motivated to explore the new’
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Comment & Opinion
Stars Cher and Javier Bardem shine for Uber Eats
Time travel and world domination concern Uber Eats’ celebrities
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News
Drip Water secures £4m investment to fuel overseas growth
British TV chef and musician Big Zuu is a co-founder and partner in the brand
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News
Harrison Ford stars in global Glenmorangie campaign
The mini-series depicts the Star Wars actor enjoy ‘the authentic Scottish experience’
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Category Report
Making light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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News
Ricky Gervais’ Dutch Barn vodka defends ‘distilled 70 times’ claim
Ellers Farm Distillery had ‘always been transparent’, its founder insisted
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News
Krishnan Guru-Murthy to host the Convenience Awards 2025
The Convenience Awards 2025 will take place on 19 March at the Victoria Warehouse
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News
Trip bolsters coffers with fresh celebrity investment
Investors include reality TV star Millie Mackintosh and supermodel Ashley Graham
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Analysis & Features
Dragons’ Den turns 20: how has it shaped fmcg entrepreneurship?
This January marks 20 years since Dragons’ Den first graced our screens on the BBC. From Levi Roots to Amelia Christie-Miller, founders look back on their experience in the Den and consider the show’s impact on the sector
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Analysis & Features
2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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News
Chris Packham and Caroline Lucas resign from RSPCA due to welfare issues
The scheme has come under repeated fire by campaign groups, with four separate investigations revealing rule-breaking under the scheme in the last few months
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Comment & Opinion
Diageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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Analysis & Features
2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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Rankings
Carbonates & energy drinks 2024: Prime sales slump £63m
“We had a really good run, but it tanked at the start of 2024. So, we’ve delisted it,” says one Nisa retailer. “It was a novelty item”
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Analysis & Features
The battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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Analysis & Features
Oatly, Asda and RSPCA hypocrisy: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
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Comment & Opinion
Stanley Tucci’s new food memoir is warm but lacks depth
The actor’s book gives the reader a chance to reacquaint themselves with a celeb who feels like an old foodie friend
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News
Asda launches Chatty Cafe initiative to help tackle loneliness among over 60s
It comes with the supermarket bringing back its Asda’s Winter Warmer initiative, which will run across all its cafés until the end of 2024
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News
Boots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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Comment & Opinion
Bottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image