All Celebrities articles
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Comment & Opinion
Diageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with
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Analysis & Features
2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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Rankings
Carbonates & energy drinks 2024: Prime comes before a fall as sales slump
“We had a really good run, but it tanked at the start of 2024. So, we’ve delisted it,” says one Nisa retailer. “It was a novelty item”
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Analysis & Features
The battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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Analysis & Features
TikTok, Prime and Asda woes: The Grocer’s unofficial review of 2024
The Grocer takes a look back over what hit the headlines this year – the highs, the lows and the downright ridiculous, in our 100% unofficial review of 2024
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Comment & Opinion
Stanley Tucci’s new food memoir is warm but lacks depth
The actor’s book gives the reader a chance to reacquaint themselves with a celeb who feels like an old foodie friend
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News
Asda launches Chatty Cafe initiative to help tackle loneliness among over 60s
It comes with the supermarket bringing back its Asda’s Winter Warmer initiative, which will run across all its cafés until the end of 2024
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News
Boots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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Comment & Opinion
Bottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image
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News
Nigella Lawson unveils Greggs’ festive bakes in saucy Christmas ad
The baker confirmed Lawson’s participation on Sunday, ending weeks-long speculation
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News
Waitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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Comment & Opinion
Celebrity brands get attention – but can they thrive long term?
In the past few years, we’ve seen a significant rise in the use of celebrity status as a way to grow brand awareness, says Ellie Webb of Caleño Drinks
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News
Dawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen
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News
Ryan Reynolds and Rob McElhenney acquire stake in Wrexham Lager brewery
The duo will run Wrexham Lager Beer Co alongside current owners the Roberts family
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Comment & Opinion
Why Ottolenghi is betting on pilpelchuma as next harissa
Pilpelchuma stems from Libyan cuisine, which is relatively unexplored in the UK
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Comment & Opinion
Simply Jamie: coffee table tome reflects chef’s ‘clean label’ approach
Oliver is promising ‘fast and simple food’ to make Brits of all ages fall in love with simple, nutritious food again
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Analysis & Features
A new dawn for tequila: how the UK is waking up to the opportunity
Tequila is now the second-biggest spirit in the US, and sales are also booming in UK cocktail bars. But how can the agave-based nectar translate that growth to the grocery market?
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News
Lidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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Comment & Opinion
Is Feastables founder MrBeast a good ally for Tony’s?
Does the association with Donaldson risk tarnishing the noble Dutch brand’s reputation?
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News
New M&S campaign for Tom Kerridge’s first retailer range collaboration
The ‘M&S Gastropub x Tom Kerridge’ range will be in stores and on Ocado.com from 24 September