All Cereals & breakfast articles
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NewsHilltop Honey adds trendy spreads to recruit younger shoppers
The lineup includes Sweet & Salty, Cocoa Honey, Chai Spiced, Whipped and Pink
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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NewsCereal Partners proposed factory closure puts over 300 jobs at risk
The consultation follows a ‘significant decline’ in breakfast cereal sales
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Guide ToThe Grocer Guide To Breakfast & Brunch
Whether eaten on-the-go in fast-paced hybrid working or during a leisurely weekend gathering, the opportunities afforded by breakfast & brunch are multiple and diverse. Now, as retailers increasingly realise the occasion’s potential, different strategies to capitalise are coming to the fore and suppliers are stepping up to help.
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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Comment & OpinionAre M&S’s one-ingredient corn flakes really any healthier?
M&S took simplification of food to the next level earlier this week, with its one-ingredient corn flakes – but are consumers missing out?
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NewsKallo claims first with puffed oat cakes duo for healthier snacking
The snacks are manufactured using the same technique as rice cake
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsNestlé recalls Frosted Shreddies cereal due to ‘hard sugar’ pieces
‘Safety and quality is our first priority and we apologise for the inconvenience caused,’ it said
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NewsEllen MacArthur Foundation project unveils 141 food products in nature-friendly revamp
Products supplied by the likes of Nestlé, Waitrose, Wildfarmed and First Milk have been devised or revamped using nature-friendly circular economy principles
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NewsHorlicks expands into breakfast cereals with Malted Porridge
‘Consumer research has told us Horlicks fans would love to wake up to their favourite malty goodness,’ said the brand
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Range PreviewSee the range: Waitrose expands FreeFrom with new sweet treats
Waitrose has expanded its FreeFrom lineup with 12 new products, responding to its growing demand for specialist dietary foods
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Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsAlpen rolls out ‘improved’ recipe, new branding and £2m campaign
The campaign is Alpen’s first major push in four years
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NewsTesco unveils Gut Sense and High Protein ranges in own-label shake-up
The ranges were developed in response to shopper demand, said Tesco
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NewsHarry Kane-backed breakfast brand 3Bears makes UK debut
Its range of overnight oats mixes, porridges and snack bars are now available to order DTC
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NewsWeetabix jumps on Biscoff boom with Caramelised Biscuit cereal
The NPD is tipped to appeal to families ‘of all ages’
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge