All Cereals & breakfast articles
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsKing Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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RankingsCereal 2024: own-brand cereals come to the fore
Brits continue to say no to branded cereal as shoppers seek cheaper own-label alternatives
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NewsHeinz and Lean Kitchen Network launch Brekkie range into WH Smith
The range comprises All Day Brekkie Wrap, All Day Brekkie Sub and Egg & Bacon Brekkie Wrap
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Comment & OpinionHFSS ad ban: how porridge became the poster child for ‘hidden’ junk food
Porridge has become the poster child for unexpected HFSS products which have been included in the government’s proposed advertising ban on junk foods
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NewsRow over ‘nanny state’ ad ban on sugar-laden porridge products
A raft of products, such as sugar-added granola, instant noodles and sweetened yoghurts, will also be in scope
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NewsTesco to roll out own label gut health range in 2025
The supermarket has applied to register the name ‘Gut Sense’ as a trademark
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NewsWeetabix appoints Tropicana’s James Bruce as commercial director
Bruce has over 20 years’ fmcg industry experience
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NewsOatibix shortage caused by ‘scheduled maintenance’ at Weetabix factory
It comes after Weetabix Protein disappeared from shelves last month
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2024: Breakfast & brunch
Gut health remains a macro trend in healthy eating right now
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NewsFuel10K expands cereal range with multigrain flakes duo
The non-HFSS cereals contain toasted spelt and barley
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NewsKallo expands breakfast offer with organic granola range
Until now, Kallo has been ‘missing a really strong breakfast choice’, says brand controller Caroline Mitchell
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NewsFlahavan’s launches muesli range and two porridge lines into Waitrose
Both muesli variants contain a base of eight natural ingredients
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NewsAlara Wholefoods transfers ownership to employees
The business, which makes a range of organic muesli, porridge and bircher, formally moved into the employee-owned trust scheme this week
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NewsWeetabix Protein suffers ‘temporary’ supply chain disruption
The cereal has been absent from Tesco and Sainsbury’s since mid-September, according to Assosia data
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NewsKellanova moves UK cereal production to Wrexham, investing £75m
At least 130 jobs will be created at the site
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NewsDeliciously Ella to supercharge growth as Hero Group acquires plant-based food brand
Founders Ella Mills and husband Matthew, who is CEO at the healthy snacking brand, will remain with the company under the new owners to lead the next stage of growth
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NewsWarburtons launches Belgian waffles range into Tesco
One in five UK households are eating waffles at home, according to NIQ data