All Cereals & breakfast articles
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NewsEllen MacArthur Foundation project unveils 141 food products in nature-friendly revamp
Products supplied by the likes of Nestlé, Waitrose, Wildfarmed and First Milk have been devised or revamped using nature-friendly circular economy principles
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NewsHorlicks expands into breakfast cereals with Malted Porridge
‘Consumer research has told us Horlicks fans would love to wake up to their favourite malty goodness,’ said the brand
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Range PreviewSee the range: Waitrose expands FreeFrom with new sweet treats
Waitrose has expanded its FreeFrom lineup with 12 new products, responding to its growing demand for specialist dietary foods
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Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsAlpen rolls out ‘improved’ recipe, new branding and £2m campaign
The campaign is Alpen’s first major push in four years
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NewsTesco unveils Gut Sense and High Protein ranges in own-label shake-up
The ranges were developed in response to shopper demand, said Tesco
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NewsHarry Kane-backed breakfast brand 3Bears makes UK debut
Its range of overnight oats mixes, porridges and snack bars are now available to order DTC
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NewsWeetabix jumps on Biscoff boom with Caramelised Biscuit cereal
The NPD is tipped to appeal to families ‘of all ages’
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
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Range PreviewExplore mushrooms, brain and gut food in Marks & Spencer's health range overhaul
M&S is doubling down on health and wellness with new science-backed products designed for a new breed of informed consumer
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NewsKellogg’s launches oat-based crunchy cereal Oaties into supermarkets
The NPD is claimed to stay crunchy in milk, thanks to ‘many months’ of development by Kellogg’s R&D team
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NewsFuel10k launches Multigrain Hoops protein cereal duo into Asda
The innovations are positioned to appeal to younger shoppers looking for ‘tasty, healthier breakfast’
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsKing Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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RankingsCereal 2024: own-brand cereals come to the fore
Brits continue to say no to branded cereal as shoppers seek cheaper own-label alternatives
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NewsHeinz and Lean Kitchen Network launch Brekkie range into WH Smith
The range comprises All Day Brekkie Wrap, All Day Brekkie Sub and Egg & Bacon Brekkie Wrap