All Cereals & breakfast articles
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsAlpen rolls out ‘improved’ recipe, new branding and £2m campaign
The campaign is Alpen’s first major push in four years
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NewsTesco unveils Gut Sense and High Protein ranges in own-label shake-up
The ranges were developed in response to shopper demand, said Tesco
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NewsHarry Kane-backed breakfast brand 3Bears makes UK debut
Its range of overnight oats mixes, porridges and snack bars are now available to order DTC
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NewsWeetabix jumps on Biscoff boom with Caramelised Biscuit cereal
The NPD is tipped to appeal to families ‘of all ages’
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
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Range PreviewExplore mushrooms, brain and gut food in Marks & Spencer's health range overhaul
M&S is doubling down on health and wellness with new science-backed products designed for a new breed of informed consumer
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NewsKellogg’s launches oat-based crunchy cereal Oaties into supermarkets
The NPD is claimed to stay crunchy in milk, thanks to ‘many months’ of development by Kellogg’s R&D team
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NewsFuel10k launches Multigrain Hoops protein cereal duo into Asda
The innovations are positioned to appeal to younger shoppers looking for ‘tasty, healthier breakfast’
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsKing Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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RankingsCereal 2024: own-brand cereals come to the fore
Brits continue to say no to branded cereal as shoppers seek cheaper own-label alternatives
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NewsHeinz and Lean Kitchen Network launch Brekkie range into WH Smith
The range comprises All Day Brekkie Wrap, All Day Brekkie Sub and Egg & Bacon Brekkie Wrap
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Comment & OpinionHFSS ad ban: how porridge became the poster child for ‘hidden’ junk food
Porridge has become the poster child for unexpected HFSS products which have been included in the government’s proposed advertising ban on junk foods
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NewsRow over ‘nanny state’ ad ban on sugar-laden porridge products
A raft of products, such as sugar-added granola, instant noodles and sweetened yoghurts, will also be in scope
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NewsTesco to roll out own label gut health range in 2025
The supermarket has applied to register the name ‘Gut Sense’ as a trademark
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NewsWeetabix appoints Tropicana’s James Bruce as commercial director
Bruce has over 20 years’ fmcg industry experience