All Cereals & breakfast articles
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Profiles and QandAs
Weetabix’s Rui Ascensao on family, pastel de nata and anatidaephobia
Being with my family is very important to me and I’m lucky to have the flexibility to take my kids to school
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News
Breakfast clubs to be made free for primary school pupils
Prosposal was part of the Children’s Wellbeing Bill announced in this week’s King’s Speech
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News
Pip & Nut adds trio of peanut butter stuffed snack bars
The bars are made with Glebe Farm’s British oats
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News
Annual profits fall at Weetabix as consumers shift to private label
Profit margins have fallen at UK cereals giant Weetabix amid a wider consumer shift to cheaper private label breakfast products
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Comment & Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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News
The Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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Feature Synopsis
Focus On Breakfast & Brunch: 3 August
More and more Brits are taking their morning meal while on the move
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News
Biotiful launches kefir overnight oats range
The range is available in Mixed Berry and Spiced Fruit variants and contains no artificial ingredients or added sugar
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News
Weetabix appoints Colm O’Dwyer MD as Sally Abbott retires
O’Dwyer and Abbott will work together until March 2025 to ensure a smooth transition
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News
Wall’s adds All Day Breakfast pastries to tap on-the-go occasions
The range comprises All Day Breakfast Scotch Egg, All Day Breakfast Jumbo Roll and All Day Breakfast Slice
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News
Kellanova recalls Chocolate Corn Flakes due to choking hazard
Kellanova has received complaints from consumers who have found that the product contains hard lumps of cereal
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Comment & Opinion
Unfrosted: Seinfeld’s Pop Tarts film makes for cheerful family fare
Comic caper sees Kellogg’s race Post to create a heatable fruit pastry
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Profiles and QandAs
My food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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Profiles and QandAs
My food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’
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Comment & Opinion
Marmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
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Category Report
Yoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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News
Ginsters adds Breakfast Roll and Butter Chicken Bake to its lineup
‘These tasty new flavours will bring excitement to anyone looking for new, exciting and delicious snacks,’ it claimed
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Comment & Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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News
Weetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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Profiles and QandAs
Bio&Me’s Emma Grant on Champagne, Sydney and the Queen
’Knowing you’re helping make a difference to the nation’s gut health is the best feeling’